Marketing

Master SEO, social media marketing, content marketing, and digital advertising strategies.

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How to Build In Public

Udemy Instructor

Are you an indie hacker or aspiring entrepreneur looking to launch your next big idea? Discover the power of "Build In Public" - a revolutionary approach to product development and marketing that can skyrocket your success!In this comprehensive course, you'll learn how to leverage the "Build In Public" method to create buzz, build trust, and grow your audience while developing your next mobile app, SaaS product, or software solution. In this course, I'll cover:The core principles of "Build In Public" and why it worksHow to craft a compelling narrative around your product journeyStrategies for sharing your progress on social media platformsTechniques for engaging with your audience and gathering valuable feedbackWays to balance transparency with protecting your intellectual propertyCase studies of successful indie hackers who've used this methodTools and platforms to streamline your "Build In Public" processYou'll also gain practical skills in:Content creation for different platforms (Twitter, LinkedIn, blog posts).Community building and management.Turning followers into beta testers and early adopters.Using "Build In Public" to attract investors and partners.By the end of this course, you'll have a solid strategy to launch your next product with authenticity, create a loyal following, and position yourself as a trusted entrepreneur in your niche.Whether you're a solo developer, a small startup team, or a seasoned entrepreneur looking for a fresh approach, this course will equip you with the knowledge and tools to make your next launch a resounding success.

AdsTerra: Coloca Anuncios Publicitarios en tu Página Web

Udemy Instructor

¿DESEAS CREAR UNA PÁGINA WEB Y GENERAR INGRESOS CON LOS ANUNCIOS DE ADSTERRA?AdsTerra es un programa que permite a los propietarios de sitios web, blogs o redes sociales monetizar sus contenidos con anuncios. Los anuncios se colocan en el sitio web y los editores obtienen ingresos en función de la cantidad de usuarios que los vean o interactúen con ellos.AdsTerra elige los anuncios más adecuados para el sitio web en función del contenido y de los usuarios que lo visitan. Los anunciantes crean y pagan por los anuncios. La cantidad de ingresos que obtiene el editor varía en función del tipo de anuncio y de la cantidad de usuarios que interactúan con él.¿QUÉ APRENDERÁS EN NUESTRO CURSO?Cómo registrarse en Adsterra como editor.Cómo agregar un sitio web en Adsterra.Cómo agregar un Anuncio Popunder en WordPress y Blogger.Cómo agregar un Anuncio SocialBar en WordPress y Blogger.Cómo agregar un Banner Nativo en WordPress y Blogger.Cómo agregar un Banner en WordPress y Blogger.Cómo agregar un Smartlink en WordPress y Blogger.Cómo crear un Smarlink para las redes sociales.Cómo revisar las métricas de tus anuncios.Cómo recibir los pagos de AdsTerra correctamente.Cómo generar ingresos con el programa de referidos de Adsterra.¿POR QUÉ ACCEDER A NUESTRO CURSO?Nuestro curso de "AdsTerra: Coloca Anuncios Publicitarios en tu Página Web", es impartido por el experto y consultor de marketing digital: "Renato Yacolca", creador de uno de los canales de YouTube más populares del mundo en los temas de tutoriales y marketing digital: Programación Fácil, SEO y Marketing, con más de 189,000 estudiantes (Botón de Plata de YouTube), en el que le mostrará las diversas formas de generar ingresos con la plataforma de AdsTerra de forma rápida y sencilla. ¡ACCEDE AHORA AL CURSO!Inscríbase ahora y empiece con su aprendizaje en nuestro curso. Hay herramientas interesantes, atractivas y nuevas que aprender con AdsTerra.Si tiene alguna pregunta sobre el contenido del curso o algo relacionado con este tema, siempre puede publicar una pregunta en el curso o enviarme un mensaje directo.¡Adelante, haz clic en el botón de COMPRAR AHORA y te veré en la lección 1!Saludos,Renato Yacolca

Digital Marketing Mastery: SEO, Social Media & Ads Quizzes

Udemy Instructor

The digital landscape changes every single day. What worked on Google or social media algorithms a year ago might actively harm your brand today. For modern marketers, content creators, and business owners, staying up-to-date isn't optional—it's survival. The Digital Marketing Mastery: SEO, Social Media & Ads Quizzes course provides a rigorous, scenario-based testing environment to ensure your marketing strategies are built on solid, current knowledge.This comprehensive test bank is split into four essential pillars of the digital economy. You will begin by testing your organic growth knowledge in the Search Engine Optimization (SEO) section, tackling complex questions on domain authority, crawl budgets, and schema markup. Next, you will move to Social Media Marketing, where you will be challenged on audience retargeting, A/B testing, and managing algorithmic updates across major platforms.Because organic reach is only half the battle, the third section rigorously tests your ability to manage budgets in the Paid Advertising (PPC) quizzes. You will prove your understanding of Google Ads, Target CPA, and Return on Ad Spend (ROAS). Finally, marketing without data is just guessing. The course wraps up with a deep dive into Marketing Analytics, testing your ability to track user journeys through GA4, cohort analysis, and multi-touch attribution models. Every question features a detailed explanation to help you turn your mistakes into actionable marketing strategies.Basic Info:Course locale: English (India)Course instructional level: All LevelsCourse category: MarketingCourse subcategory: Digital Marketing

Rebranding: Audit, Reposition and Relaunch Your Brand [EN]

Udemy Instructor

This course contains the use of artificial intelligence.Read this first: six of the 40 lessons are branding in the narrow sense — audit, positioning, identity, campaign. The other 34 are about the company behind the promise. If you are looking for forty lessons on logo redesign, this will disappoint you.That is deliberate, and it is the whole argument. Rebrands almost never fail at the logo.How a rebrand actually failsThe name changes, the typeface changes, the promise on the homepage changes. What does not change is the thing a customer meets: the same people, the same response times, the same conversation when they ask for a refund. Within a quarter the new promise is working against you harder than the old one ever did, because now the gap between what you said and what happens is visible to everyone and you paid for advertising to point at it. A reposition is a claim about future behaviour. The only question that matters is whether the claim is covered.What a covered reposition looks likeYou measure what you are before you announce what you will be — not with opinion, with a study. You decide the new position and write it as a sentence you could defend to a customer. Then you change the behaviour that has to change: what gets described as expected conduct, what rituals repeat it, who gets hired, what the service standard is, what happens on escalation. Then, and only then, you launch. The campaign is the last step, not the project.Where this comes fromI have run repositioning and organisational change inside companies that had outgrown their own story, including Preply, Wargaming, iDeals and Alfa-Bank. Over 1.6 million people have enrolled in my courses and more than 150,000 professionals have been trained through them. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries. The culture section works through named companies — Netflix, Miro, Tesla, Starbucks, Buffer, Basecamp — rather than anonymous examples.How the course is builtYou start with the brand audit and the new position: identity, brand book, relaunch campaign and the dashboard that will tell you whether anything moved. Then measurement, so the reposition rests on evidence — questionnaire design, fieldwork, reading open answers, repeat studies to track the shift. Then culture, which is where the new promise either becomes behaviour or does not: describing expected conduct, rituals, hiring standards, launching and measuring a culture. Then organisational development: selling the programme, assessing the company, action planning, interventions at individual, team, process and global level, and calculating the return. Then the relaunch run as a change programme with urgency, a change team and quick wins. And finally the customer side, where the promise gets tested: journey audit, service standards, automation, escalation and the metrics that prove it is being kept.What is includedLifetime access to all 40 lessons and every future updateActive instructor support in the question and answer sectionUdemy Certificate of CompletionPractical assignments run against your own brandA section with additional courses, tools and resourcesWhy start nowAn unaddressed gap between promise and delivery does not stay the same size — it widens, because every new customer arrives with the expectation your marketing set and leaves with the experience your operation gave. The audit is a day's work and it tells you how much of a gap you are financing. Enrol now and run it this week.

AI Digital Marketing: SEO, Google Ads & Email Automation

Udemy Instructor

AI Digital Marketing: SEO, Google Ads & Email AutomationArtificial intelligence is changing how digital marketing is planned, executed, measured, and optimised.But using AI effectively in marketing is not simply about generating content with ChatGPT or adding AI to individual tasks. The real opportunity is understanding where AI can improve the marketing process — from research and planning to execution, analysis, and optimisation.This course provides a practical introduction to AI-powered digital marketing, covering SEO, content, Google Ads, email marketing, analytics, and marketing performance.You will explore how AI can support different stages of the digital marketing workflow and how these applications fit together.What you will learnAI and Digital Marketing StrategyUnderstand how AI is changing digital marketing and explore how it can support strategic planning, audience analysis, competitor research, and marketing decision-making.You will also be introduced to AI prompt engineering for marketing, helping you work more effectively with generative AI tools.AI for SEO and Content MarketingLearn how AI can support:Keyword research and SEO strategyContent planning and developmentSearch-focused content creationTechnical SEO and website optimisationIdentifying opportunities for improving organic visibilityThe focus is on using AI as part of the SEO process rather than treating AI-generated content as a substitute for SEO knowledge and human judgement.Google Ads and PPC with AIExplore how AI is being integrated into paid search advertising, including:Google Ads fundamentalsAudience targeting and expansionAI-assisted ad copy and creative optimisationSmart BiddingBudget optimisationYou will develop a clearer understanding of where AI can support paid advertising decisions and campaign optimisation.AI for Email Marketing and AutomationLearn how AI can support email marketing through:Customer and audience segmentationPersonalised email contentCampaign optimisationEmail automationMore efficient marketing workflowsThe goal is to understand how AI can enhance email marketing without losing sight of audience needs and marketing objectives.AI for Marketing Analytics and PerformanceData is essential to understanding whether marketing activity is working.You will explore how AI can support:Marketing performance measurementKPI analysisPredictive analyticsAttributionAutomated reportingContinuous campaign optimisationYou will also consider the limitations of AI-generated analysis and the importance of human judgement when interpreting marketing data.Why this course?Many AI marketing courses focus on individual tools or isolated prompts.This course takes a broader view.You will see how AI can be integrated across several connected areas of digital marketing:Research → Strategy → Content → SEO → Advertising → Email → Analytics → OptimisationThis helps you understand not just what AI tools can do, but where they fit within a real marketing workflow.Who is this course for?This course is suitable for:Digital marketing professionalsSEO and content professionalsGoogle Ads and PPC professionalsEmail and CRM marketersEntrepreneurs and small-business ownersFreelancers and marketing consultantsStudents and career changersProfessionals who want to understand practical applications of AI in marketingNo programming experience is required, and no prior AI expertise is necessary.Basic familiarity with digital marketing concepts is helpful but not essential.A practical approach to AI marketingAI can make marketing work faster and more scalable, but faster does not automatically mean better.Effective AI-supported marketing still requires clear objectives, good data, critical thinking, and human judgement.Throughout the course, the emphasis is therefore on understanding how to use AI thoughtfully and effectively, rather than simply generating more content or automating more tasks.By the end of the course, you will have a structured understanding of how AI can be applied across SEO, Google Ads, content marketing, email automation, and marketing analytics, and where these capabilities fit within the wider digital marketing process.Course AuthorAlex Amoroso, PhDSenior UX Researcher | Product, Behavioural & Data ResearchAlex Amoroso is a researcher, educator, and course designer with more than 10 years of experience across UX and product research, behavioural research, data, analytics, customer experience, strategy, and professional education.Her work focuses on understanding behaviour, analysing evidence, identifying patterns, and turning complex information into clearer decisions.She has conducted research across B2B and B2C environments, working with qualitative and quantitative data to investigate customer and user behaviour, evaluate digital products and experiences, identify problems, and support product and business decisions.This background informs her approach to AI and digital marketing: AI can accelerate research, analysis, content development, and optimisation, but effective marketing still depends on understanding the audience, asking the right questions, evaluating evidence, and applying human judgement.Alongside her professional research work, Alex teaches doctoral-level research design and methodologies, supervises and assesses research projects, and has developed approximately 30 online courses across research, UX, product, data, analytics, customer experience, business, and decision-making. Selected courses are also available through Udemy Business.She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis, and has published research in peer-reviewed journals.Her teaching approach combines:Research-based thinkingPractical frameworks and methodsReal-world applicationsClear explanations of complex subjectsA focus on turning information into better decisionsHer goal is simple: to help professionals understand complex subjects and use what they learn more effectively in practice.

Mastering Social Media Management and Marketing

Udemy Instructor

Are you ready to take your social media skills to the next level and become a sought-after social media manager or marketer? Unlock the secrets to mastering social media with our comprehensive course designed for beginners and new social media managers!In "MASTERING SOCIAL MEDIA MANAGEMENT AND MARKETING" you’ll dive into the essentials of social media platforms, develop strategic plans, create engaging content, and use advanced tools to streamline your workflow. Our course covers everything from building brand identities to managing communities and finding clients. You’ll gain hands-on experience with practical exercises and real-world applications to ensure you’re not just learning theory, but also applying it effectively.Imagine being able to craft compelling social media strategies that drive real results, manage and grow vibrant online communities. Our course will equip you with these in-demand skills, boosting your career prospects and helping you achieve your goals. Whether you want to enhance your current role or start fresh in the field, this course will transform you into a confident, skilled social media professional.Don’t miss out on this opportunity to transform your social media management and marketing skills. Enroll today and start your journey to becoming a social media expert.Click the link to secure your spotTAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS TODAY!LEARN HOW SOCIAL MEDIA MARKETING WILL MAKE YOUR BRAND A HOUSEHOLD NAME!ENROLL NOW!SKILLS YOU’LL LEARNGain practical social media marketing skills to land and start a job with confidence:Social media marketing strategySocial media analysisContent creation for different brandsCreating social media calendarDriving user-generated content (UGC)Creating ad copies, captions and CTAsCommunity engagement and managementWHAT WOULD YOU GET FROM THIS COURSELifetime access to 1.5 hours of on-demand contentUdemy certificate to showcase your new skills on LinkedIn or your CVExpert advice and insights from digital marketing professionalsPractical templates that you can reuse in your jobPRACTICAL TEMPLATESAudience Persona TemplateSocial Media Content Calendar TemplateService Proposal Template

Google Ads Masterclass: Search, Display & AI

Udemy Instructor

Google Ads is the largest paid advertising platform in the world and the fastest path to put a product, service, or brand in front of buyers who are actively searching. The platform now spans search, display, video, shopping, app, and AI-driven Performance Max campaigns, each with its own bidding logic, creative formats, and measurement requirements. Marketers who understand the full surface area of Google Ads can produce profitable campaigns across every customer journey stage, while those who do not waste budget on the wrong format, the wrong keyword, or the wrong audience.This course teaches Google Ads end to end. Learners move from account setup and the auction model through keyword research, search ad copy, the full extensions library, bidding strategies, budget planning, Display Network campaigns, conversion tracking, remarketing, and into specialized campaigns covering video on YouTube, shopping with Merchant Center, app campaigns, Demand Gen, and Performance Max. The course closes with the Google Ads automation and AI surface, including Scripts, Rules, Asset Studio, Drafts and Experiments, and Google's Gemini AI integration inside Google Ads.By the end of the course, learners will have built and optimized live or simulated campaigns across search, display, video, shopping, and remarketing, configured conversion tracking and attribution, used Asset Studio to produce ad creative, and applied Google's AI tooling to accelerate research, copywriting, and optimization. The result is a portfolio of real campaign work and a complete operating manual for the Google Ads platform.

Full Social Media Marketing 2026

Starweaver Experts

Social media marketing is no longer just about posting content and hoping people engage. Today, brands are expected to build communities, run targeted advertising campaigns, understand platform algorithms, track performance metrics, and create content that converts attention into measurable business results. At the same time, marketers are being asked to do more with smaller teams and faster timelines. This course is designed to help learners build the practical skills needed to succeed in that environment.Full Social Media Marketing 2026 takes learners through the complete modern social media marketing workflow, from foundational branding and content strategy to advanced paid advertising and AI-assisted campaign management. The course combines strategy, platform knowledge, and hands-on demonstrations to help learners confidently plan and execute campaigns across Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, Snapchat, Quora, Reddit, and ShareChat.Learners will explore audience psychology, content planning, paid social advertising, campaign objectives, targeting, bidding, analytics, retargeting, and reporting. The course also demonstrates how AI tools and modern marketing platforms can streamline content creation, ad copy generation, workflow automation, and campaign optimization.By the end of this course, learners will be able to build organic and paid social media strategies, launch multi-platform advertising campaigns, analyze campaign performance, and optimize marketing efforts using modern tools and AI-driven workflows. Whether you are a social media manager, freelancer, small business owner, performance marketer, or aspiring digital marketer, this course provides practical, real-world skills that can immediately be applied to professional marketing projects and business growth.

Paid Advertising Across 11 Platforms

Starweaver Group

This course is designed to help you develop practical paid media skills across today’s major advertising platforms. Instead of focusing on only one or two channels, this course teaches you how to plan, launch, track, and optimize campaigns across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, X Ads, Pinterest Ads, Quora Ads, Reddit Ads, ShareChat Ads, and Snapchat Ads.Throughout the course, you’ll learn the complete campaign-building process, including account setup, campaign objectives, audience targeting, ad formats, bidding strategies, creative development, conversion tracking, remarketing, reporting, and performance optimization. You’ll also explore platform-specific tools such as pixels, UET tracking, matched and custom audiences, business managers, automated rules, analytics, and AI-assisted advertising features.The course helps you understand not only how to advertise on each platform, but also how to select the right platform based on your audience, campaign objective, and marketing goals. Through practical demonstrations and hands-on activities, you’ll gain experience applying paid advertising techniques across search, social media, professional networks, visual discovery platforms, and community-based channels.By the end of the course, you’ll be equipped to manage multi-platform paid advertising campaigns with greater confidence, build targeted audiences, implement conversion tracking, evaluate campaign performance, and optimize advertising budgets. Whether you’re a digital marketer, freelancer, agency professional, business owner, or aspiring performance marketer, this course provides a practical foundation for managing paid campaigns across a diverse advertising ecosystem.

Paid Advertising Across 9 Social Media Platforms

Starweaver Group

Master paid advertising across today’s leading social media platforms and learn how to build campaigns that reach the right audiences, generate leads, drive traffic, and support business growth.This course provides a practical introduction to advertising across Meta (Facebook), LinkedIn, TikTok, X, Pinterest, Quora, Reddit, Snapchat, and ShareChat. You’ll explore how each platform’s advertising ecosystem works and learn how to select the right targeting, campaign objectives, ad formats, bidding strategies, and creative approaches for different marketing goals.You’ll learn how to build a Facebook business presence and create end-to-end Meta campaigns using audience targeting and pixel tracking. You’ll explore LinkedIn advertising for B2B audiences, TikTok’s auction and short-form video campaigns, and X campaigns using custom audiences and conversion tracking.The course also covers Pinterest Performance+ and video campaigns, Quora’s intent-based advertising, and Reddit campaigns using subreddit targeting, AI-assisted copywriting, and post library tools. You’ll also learn to work with Snapchat Ads Manager, Events Manager, pixels, lenses, and business tools, as well as ShareChat advertising for reaching Indian-language audiences.Whether you’re a digital marketer, freelancer, entrepreneur, business owner, student, or beginner, this course will help you develop practical skills for planning, launching, tracking, and optimizing paid social media campaigns across multiple platforms.

Ultimate SEO Course

STARWEAVER GROUP

Search engines remain the single largest source of qualified traffic for most businesses, yet ranking for the keywords that actually drive revenue has never been more competitive. Algorithm updates, AI-generated content, and shifting user behavior have raised the bar for what counts as quality. Marketers, founders, and content owners who understand how to research, build, optimize, and measure organic search performance gain a durable advantage over those who buy attention one click at a time.This course teaches Search Engine Optimization end to end. Learners move from the foundations of how search works through keyword research, content strategy, on-page optimization, off-page link building, technical SEO, analytics, and the latest AI-assisted workflows. Practical demonstrations use the same tools modern SEO professionals rely on each day, including SEMRush, Google Search Console, Google Analytics 4, MozBar, Screaming Frog, and ChatGPT. Every module includes a hands-on lab so learners apply each technique to a real or sample website rather than only consuming theory.Why this course mattersOrganic search delivers compounding returns. Unlike paid advertising, an article that ranks on page one continues to attract qualified visitors for months or years with no incremental cost. Brands that consistently appear in organic results build authority, trust, and pipeline at a fraction of the cost-per-acquisition of paid channels. For practitioners, SEO skills translate directly into higher salaries, freelance opportunities, and the ability to grow a business without relying on ad spend.Organizations that ignore SEO leak revenue every day. Competitors capture the searches that should have been theirs. Pages decay, technical issues block indexing, and outdated content drags down site authority. Without a measurement system, leaders cannot tell whether their marketing investment is working. Learners who finish this course can audit a site, fix what is broken, build new ranking content, earn high-quality backlinks, and report on results with confidence.

AI-Powered Growth Marketing: Strategies, Tools & Automation

Starweaver Group

This practical course is designed to help marketers and business professionals understand how Artificial Intelligence can transform Growth Marketing. It focuses on using AI to develop smarter marketing strategies, improve customer engagement, optimize campaigns, and make data-driven decisions that support measurable business growth.You’ll begin by exploring the fundamentals of Growth Marketing and how AI can enhance market research, competitive analysis, customer insights, buyer personas, and customer journey planning. You’ll learn how to identify growth opportunities and develop AI-powered marketing strategies aligned with business objectives.The course then explores how AI can support customer attraction, content creation, email list building, lead segmentation, and paid advertising content. You’ll discover how AI and marketing automation can help nurture prospects, personalize communications, improve conversions, strengthen customer onboarding, enhance customer service, and turn satisfied customers into brand advocates.You’ll also learn how to use AI-driven marketing analytics to evaluate KPIs, measure funnel performance, analyze customer experiences, and continuously optimize marketing activities. The course covers using AI insights to improve audience engagement, customer acquisition, conversion rates, retention, and overall marketing ROI.Finally, you’ll explore responsible AI use in marketing, including data privacy, customer consent, ethical considerations, and the importance of keeping up with emerging AI innovations. By the end, you’ll be prepared to integrate AI across the customer journey to attract, engage, convert, and retain customers while driving sustainable business growth.

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