Fundamentals of Marketing and Brand Management Masterclass

About this course

This course contains the use of artificial intelligence.The course is a 9-section deep dive into the entire marketing discipline, moving from foundational definitions and the external environment to strategic models (STP, 4Ps/7Ps), consumer insights, digital execution, and ethical considerations. It balances classical marketing theory (e.g., PESTEL, Product Life Cycle) with contemporary digital trends (e.g., SEO, AI, Sustainability).The primary purpose is to equip current and aspiring Brand and

Skills you'll gain