Marketing100% OFF

Digital Marketing: Crisis & Reputation Management

Erioluwa Olajide

4.6(2.4K students)

Self-paced

All Levels

About this course

This course contains the use of artificial intelligence. In today’s hyper-connected landscape, a single viral post, a misunderstood ad, or an AI-generated deepfake can destroy years of hard-earned brand equity in a matter of minutes. For modern digital marketers, the question is no longer if a crisis will happen, but when.

This course is a comprehensive masterclass designed specifically for digital marketers, agency owners, and social media managers who need the tools to survive—and thrive—in the high-stakes world of online reputation management. You will master the "Golden Hour" Protocol, a battle-tested decision-making framework for the critical first 60 minutes of a digital meltdown. We go far beyond basic PR theory, teaching you the technical side of modern defense.

You will learn to build AI-powered early warning systems that monitor "Dark Social" channels like WhatsApp, Discord, and Slack, allowing you to detect negative sentiment shifts before they ever reach the mainstream trend cycle. Using our proprietary 3T Framework (Tone, Timing, Transparency), you’ll learn to craft the "perfect apology"—messages that sound authentically human, satisfy legal requirements, and effectively de-escalate outrage. We also dive deep into the 2025 landscape, covering synthetic media risks and purpose-driven backlash.

What you will gain from this course:Ready-to-use Assets: Instant access to RACI matrices, Risk Assessment Toolkits, and an Excel-based Crisis Probability Matrix. The Swipe File: 20 proven crisis message templates and empathy scripts for every scenario. Platform-Specific Playbooks: Custom strategies for the unique algorithms and cultures of TikTok, X, LinkedIn, and Meta.

90-Day Recovery Roadmap: A post-crisis blueprint to rebuild trust, fix brand perception gaps, and turn your harshest detractors into loyal brand advocates. Don’t wait for the storm to hit to start building your umbrella. Equip yourself with the professional frameworks used by top-tier global agencies.

Build your reputation moat today and lead your brand with unshakeable confidence.

Skills you'll gain

Digital Marketingen

Available Coupons

Course Information

Level: All Levels

Suitable for learners at this level

Duration: Self-paced

Total course content

Instructor: Erioluwa Olajide

Expert course creator

This course includes:

📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
♾️Lifetime access

$0$81.99

Save $81.99 today!

Enroll Now - Free

Redirects to Udemy • Limited free enrollments

Share this course

https://freecourse.io/courses/digrepman

Hi Guys,Welcome to my Ultimate Google Tag Manager Course 2026: Beginner to Advanced!In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.This is the most detailed course on Google Tag Manager you will ever find on the internet. I have created different sections based on different topics of Google Tag Manager and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it in Google Tag Manager.This course will give you a 100% understanding of Google TagManager and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Tag Manager accounts of your clients. At such a low price, you're going to get 41 detailed video lessons. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Topics you will learn in this course:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

Conversion Rate Optimization CRO with Dekker

Dekker the Marketer

Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training. -> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup-> Advice from my colleagues who drove growth for top companies including LinkedIn and SephoraHack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't requireA/BtestingA/B and A/B/N testing using tools such as Google Optimize & VWOKey mistakes to avoid, such as tests that produce tiny impactOn-site/in-product surveysThe single easiest hack to maximize conversionsThe various levels of testing and what's most importantPsychological principles to drive conversionMistakes and rules of thumb when it comes to data analytics for conversion optimizationThe top few creative strategies most worth testingOptimizing based on the stages of awarenessOptimizing based on the content best suited to each stage of the marketing funnelPricing page testsPreventing cancellations / drop-offsUsing interactive content to boost conversionOptimizing page performance using live chat / chatbotsConversion optimization toolsI've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management atNorthwestern University.

Digital Marketing Agency: Grow Your Agency with Dekker

Dekker the Marketer

This is the ultimate course on growing your digital marketing agency or social media marketing agency & getting more clients. I worked for a digital marketing agency for 5 years. I also worked as an independent consultant. As a global marketing manager for Sony, I worked with some of the top marketing agencies in the world including Digitas, Mediacom, and Publicis. I taught college level digital marketing and I have an MBA from the top business school for marketing--the Kellogg School of Management. This is where the father of marketing Philip Kotler teaches. But this course is not just based on my own anecdotal experience in a digital marketing agency. It’s also based on academic research and advice I received from some of the world’s top consultants--partners at firms like Accenture and McKinsey--the companies that have been buying up digital marketing agencies lately.I’m going to teach you:How to get more clients for your digital marketing agencyHow to get more high-paying clientsHow to grow your digital marketing gencyHow to write cold emails and ads to get clientsHow to write digital marketing proposalsHow to create a client-acquisition funnelHow to convince clients to hire youHow to price your digital marketing agency servicesOne of the most important things to remember is that in this course you can ask me questions. So if you feel anything at all is missing, I will fill that gap by answering your personally.This course is for people who work in digital marketing agencies that are large or small, including independent marketing consultants and contractors.Let’s start get started!

4.7•4.4K•Self-paced

FREE$75.99

Enroll

Digital Marketing: Crisis & Reputation Management

About this course

Skills you'll gain

Available Coupons

Course Information

This course includes:

Share this course

You May Also Like

The Ultimate Google Tag Manager Course 2026

Conversion Rate Optimization CRO with Dekker

Digital Marketing Agency: Grow Your Agency with Dekker

Digital Marketing: Crisis & Reputation Management

About this course

Skills you'll gain

Available Coupons

Course Information

This course includes:

Share this course

You May Also Like

The Ultimate Google Tag Manager Course 2026

Conversion Rate Optimization CRO with Dekker

Digital Marketing Agency: Grow Your Agency with Dekker