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Marketing Strategy Masterclass: Build a Winning Growth Plan

Erioluwa Olajide

4.4(1.5K students)

Self-paced

All Levels

About this course

This course contains the use of artificial intelligence. Welcome to the Marketing Strategy Masterclass, the comprehensive guide designed to take you from tactical execution to high-level strategic leadership. In today’s crowded digital landscape, "doing marketing" isn't enough—you need to build a winning plan that delivers measurable results.

This course is meticulously structured for marketers, entrepreneurs, and business leaders who want to stop guessing and start growing. Over 7 modules and 21 specialized sections, we bridge the gap between creative ideas and data-driven success. What You Will Master:Strategic Analysis: Use SWOT and PESTEL frameworks to identify market opportunities and threats.

Customer Centricity: Build precise buyer personas and map the customer journey to influence decision-making. Goal Alignment: Master SMART objectives that link marketing spend directly to business revenue. Budget & Channel Mastery: Learn how to allocate resources effectively and choose the right platforms for your brand.

Measurement & ROI: Demystify attribution models and KPIs to prove the value of your campaigns. Whether you are looking to land a promotion, scale a startup, or consult for global brands, this masterclass provides the frameworks, templates, and confidence you need. Stop chasing trends and start leading with a strategy that wins.

Enroll today and build your roadmap to marketing excellence!

Skills you'll gain

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Course Information

Level: All Levels

Suitable for learners at this level

Duration: Self-paced

Total course content

Instructor: Erioluwa Olajide

Expert course creator

This course includes:

📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
♾️Lifetime access

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Behavioral Strategy for Product Managers

Udemy Instructor

This course contains the use of artificial intelligence.Every product manager eventually runs into the same uncomfortable truth: users do not behave the way roadmaps assume they will. They abandon flows they said they wanted, ignore features they requested, and stick with defaults nobody designed. Behavioral science explains why, and modern product strategy increasingly depends on understanding it. This course gives you the psychological foundation that the best product teams now treat as essential, equipping you to make sharper strategic bets, design experiences that genuinely fit how humans decide, and build products that earn loyalty rather than extract it.You will explore the cognitive biases that shape every product interaction, including anchoring, framing, loss aversion, status quo bias, choice overload, and the endowment effect, and learn how each manifests in real interfaces from pricing pages to cancellation flows. You will master motivation frameworks like Self-Determination Theory and the Fogg Behavior Model, then move into habit formation, variable reward schedules, and investment loops grounded in ethical engagement rather than compulsion. The curriculum covers behavioral economics in pricing, mental accounting, payment pain, decoy effects, and subscription psychology, alongside the practical application of nudge theory through defaults, social proof, commitment, and progressive disclosure.The course is designed for product managers, designers, growth professionals, and UX strategists who want to ground their decisions in evidence-based behavioral insight rather than guesswork. You should bring some experience shipping or shaping digital products and a curiosity about why users do what they do. You will leave with a working diagnostic vocabulary for analyzing user behavior, a clear framework for distinguishing revealed from stated preferences, a strategic lens for measuring actual behavior rather than reported behavior, and a principled approach for separating persuasion from manipulation in your own work.What sets this course apart is its unwavering focus on ethical application, treating behavioral science as a tool for building products that respect user autonomy rather than exploit it. You will study the taxonomy of dark patterns, examine the line between helpful nudges and harmful coercion, and walk away with a complete behavioral strategy playbook ready to apply to your roadmap on Monday morning. Enroll now and start making product decisions grounded in how people actually think, choose, and act.

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Marketing Strategy Masterclass: Build a Winning Growth Plan

About this course

Skills you'll gain

Available Coupons