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SaaS Marketing with Dekker: SaaS Startup Lead Generation

Dekker the Marketer

4.3875(10.4K students)

Self-paced

Intermediate

About this course

Learn SaaS marketing from an expert with 14 years experience marketing for Sony, two Google-backed SaaS startups, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D. I will teach you... The single most cost-effective way to acquire new SaaS customersNew!

How to generate $1M in sales pipeline in 6 monthsNew! 1-Sheet Million Dollar Blueprint PDFDekker's SaaS Positioning WorksheetStep-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)How to grow your SaaS business profitablyHow I acquired users for less than 10 cents eachSpecific examples of SaaS marketing that have worked for me and othersSaaSlead generation strategies & tacticsStep-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketingHow to build your SaaS marketing funnel and overall marketing plan (in 1 page)Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery! )Detailed step-by-step marketing instructionsHow to fix problem like poor MQL-to-SQL conversion ratesHow my product got 15 million views from a single video with no adsSpecific tactics that worked for me in generating cost-effective sales meetingsReal-world SaaS marketing examples & casesStartup marketingHow to approach lead generation and demand generation in 2021This course includes:Videos (tutorials, walk-throughs, go-to-market interview)Templates (Word, Excel)PDFsArticlesQuizzesI’m a Silicon Valley marketing veteran with 13 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups.

I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads!

This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product. Don't learn from trial and error. Don't waste your cash on marketing experiments that don't pay off.

This bundle will save you countless wasted dollars and produce qualified lead IMMEDIATELY. SaaS Marketing Playbook PDF contentsThe fastest, easiest way to generate demo requests and free trial sign-upsALWAYS be selling your demo request or trial, even if you’re just nurturing leadsNurturing people after they’ve signed up for a free trialConsider paying people to sit through your demoThe cheapest way to generate demo requests and free trialsThe most efficient way to generate demo requests and free trialsHow to find influencersHow to reach out to influencersHow to build partnershipsLatch onto larger companiesIdentify the trigger events where to interject your SaaS into the conversationIdentify and address objectionsFacebook ads (yes, for B2B too)Fix the bottlenecks in your funnelThe limitations of inbound content marketing and SEOConsider a “medium offer” that falls between a free trial and a demo requestDirect mailTwitter adsWrite an email explicitly designed to sell the demo or trialContent marketing should start at the bottom of the funnel, not the topOne of the most practical frameworks for building demo/trial-generating contentOften the best approach to lead nurturing is to let prospects choose what they want to do nextEducational content is the easiest way to nurture leadsUse time as a forcing functionYour website is a nurturing toolStop marketing your product and start doing this one thing insteadYour listThe case study is one of the most important pieces of content that you needFrameworks for lead nurturingWhen to send leads to SalesDemand generation contentCommon funnel mistakesSet a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenueThe most important SaaS metricSoftware marketingAdvanced SaaS lead nurturing summarizedArticlesOne reason why you may be struggling to grow your SaaS demo requests and free trial signups - and what to do about itThe big mistakes in B2B SaaS marketing that startups keep makingThe colossal SaaS marketing mistakes that most startups make7 big product marketing mistakes7 secrets to acquires tons of new software customers quicklyBuy Today!

Skills you'll gain

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Course Information

Level: Intermediate

Suitable for learners at this level

Duration: Self-paced

Total course content

Instructor: Dekker the Marketer

Expert course creator

This course includes:

📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
♾️Lifetime access

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This course contains the use of artificial intelligence.Welcome to the Marketing Strategy Masterclass, the comprehensive guide designed to take you from tactical execution to high-level strategic leadership.In today’s crowded digital landscape, "doing marketing" isn't enough—you need to build a winning plan that delivers measurable results. This course is meticulously structured for marketers, entrepreneurs, and business leaders who want to stop guessing and start growing. Over 7 modules and 21 specialized sections, we bridge the gap between creative ideas and data-driven success.What You Will Master:Strategic Analysis: Use SWOT and PESTEL frameworks to identify market opportunities and threats.Customer Centricity: Build precise buyer personas and map the customer journey to influence decision-making.Goal Alignment: Master SMART objectives that link marketing spend directly to business revenue.Budget & Channel Mastery: Learn how to allocate resources effectively and choose the right platforms for your brand.Measurement & ROI: Demystify attribution models and KPIs to prove the value of your campaigns.Whether you are looking to land a promotion, scale a startup, or consult for global brands, this masterclass provides the frameworks, templates, and confidence you need. Stop chasing trends and start leading with a strategy that wins.Enroll today and build your roadmap to marketing excellence!

Product Management Marketing: Dekker's Product Marketing MBA

Dekker the Marketer

Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA...Learn how to become a product marketing manager fromsomeone with years ofexperience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups.Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of productmarketing in San Francisco.He is the author of two product marketing books, taught college-level marketing, and was aVP of marketing for aGoogle-accelerator startup. New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)New! Product MarketingCalendar Template (Excel)Templates (MS Word): 1-Page Product Marketing Plan + 1-PageCompetitive Analysis Template Marketing strategy, tactics, and executionfor outbound product management (customer acquisition)Preparation for a six-figure product marketing management positionDay-to-day operational skillsAdvanced MBA level product marketing for product managementHard skills in quantitative marketing analytics & software Soft skills to succeed in the office and get promoted in product management & product marketingProduct owner marketing & customer acquisitionMBAlevel marketing management for product managers & product marketing managers Business management skillsProduct Management Marketing Course ContentProduct marketing strategy & planning Lead generation & customer acquisition (outbound product management)How to go big with product marketing managementProduct messagingKey skills such as calendar managementSizing markets & demandProduct marketing researchInvestor marketingSales enablementProduct marketing career & educationAdvanced B2B marketingProduct led growthAdvertising Product marketing analyticsSoft skillsChief Marketing Officer skillsLeadership & people managementGrowth BrandingProduct Marketing Management TrainingChief Marketing Officer TrainingOutbound Product Management TrainingAbout Your InstructorProduct Marketing Management Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for Talkatoo • Senior Product Marketing Manager for Webgility• Product Marketing Manager for Rocket Lawyer (Google-backed)• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantMarketing & Management Education• MBA in Marketing from Northwestern University - Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master's and bachelor's-level business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary's UniversityAcademic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charityProduct Manager Marketing SkillsAkash Mandal"Love the details and the book interpretations in this course. Will help me break the wheel and stand out as a top 1% PMM."Pei-Chyi Hung"This course is amazing and it truly deepens my understanding of product marketing. I love that the courses aren't just pulling numbers from thin air, it actually shows data to back their tactics up. Also, lots of the courses out there talk about high-level marketing strategy, while startup SaaS marketers often have to also know how to execute the strategy as they may be solo marketers in the company. For example, a very hands-on approach to doing ABM on LinkedIn + the software/tools marketers can use are very helpful in the module about ABM marketing. Last but not the least, Dekker introduced many good books (some academic, some easier to read) on the subject matter. I gave 4.5 stars because I figured that the content of each module can be reorganized to be more on-topic (some are a bit repetitive, but I understand that repetition is important in marketing :) ). It would also be great if more SaaS-specific examples can be provided, especially on the topic of PMM's role in leading product launches, feature updates, etc."Covenant Chimnonso"This course has provided me with a different, more advanced view of Product Marketing leadership and a more general view to approaching marketing generally. In addition to learning how to think around Product Marketing research and execution, this course has provided relevant insights that I believe will help me make better decisions with regards to other aspects of marketing like growth, branding, leadership and business intelligence."Rahul B."This is an amazing crash course on Product Marketing and tasks as a PMM! I'm so used to superficial information in courses these days but this is jam-packed with pro tips and topics I didn't even think I knew I needed. With worksheets and an active Q&A section, I highly recommend this. I got it to prep for a PMM role, so I could take stock of what skills I had and what I needed to learn and this comprehensive overview helps with just that!"Jodi-Ann Moore"This course is amazing at preparing me for a PM/PMM role. I was super nervous about stepping into this role for a new job even though I have a master of science in marketing, but this course has helped me recall some important concepts as well as put together some great touch points for interviews and for what to do once I start my new job."

Ultimate SEO Course

STARWEAVER GROUP

Search engines remain the single largest source of qualified traffic for most businesses, yet ranking for the keywords that actually drive revenue has never been more competitive. Algorithm updates, AI-generated content, and shifting user behavior have raised the bar for what counts as quality. Marketers, founders, and content owners who understand how to research, build, optimize, and measure organic search performance gain a durable advantage over those who buy attention one click at a time.This course teaches Search Engine Optimization end to end. Learners move from the foundations of how search works through keyword research, content strategy, on-page optimization, off-page link building, technical SEO, analytics, and the latest AI-assisted workflows. Practical demonstrations use the same tools modern SEO professionals rely on each day, including SEMRush, Google Search Console, Google Analytics 4, MozBar, Screaming Frog, and ChatGPT. Every module includes a hands-on lab so learners apply each technique to a real or sample website rather than only consuming theory.Why this course mattersOrganic search delivers compounding returns. Unlike paid advertising, an article that ranks on page one continues to attract qualified visitors for months or years with no incremental cost. Brands that consistently appear in organic results build authority, trust, and pipeline at a fraction of the cost-per-acquisition of paid channels. For practitioners, SEO skills translate directly into higher salaries, freelance opportunities, and the ability to grow a business without relying on ad spend.Organizations that ignore SEO leak revenue every day. Competitors capture the searches that should have been theirs. Pages decay, technical issues block indexing, and outdated content drags down site authority. Without a measurement system, leaders cannot tell whether their marketing investment is working. Learners who finish this course can audit a site, fix what is broken, build new ranking content, earn high-quality backlinks, and report on results with confidence.

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SaaS Marketing with Dekker: SaaS Startup Lead Generation

About this course

Skills you'll gain

Available Coupons