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Strategic Marketing: Research, Branding and Principles

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This course contains the use of artificial intelligence. Are you tired of relying on exhausting marketing "hacks" that stop working the moment an algorithm changes? Have you built a great product or service, but feel like you are just shouting into the void, struggling to get people to pay attention—let alone pull out their credit cards?

Most beginners treat marketing as a synonym for "advertising. " They build a product in isolation and then ask, "How do I sell this? " By then, it is already too late.

They are forced to rely on high-pressure tactics and expensive ads to push a product the market might not even want. Professionals do it differently. They know that true marketing starts long before the product even exists.

Welcome to The Strategic Marketer, the definitive course designed to take you off the hamster wheel of short-term tactics and ground you in the timeless, unshakable principles of value exchange. In this comprehensive, step-by-step masterclass, you will learn the exact frameworks used by top-tier strategists to decode human behavior, uncover hidden market gaps, and make the competition irrelevant. We will dive deep into the internal operating system of your buyer, moving beyond surface-level demographics to understand the powerful psychological drivers of Identity, Status, and Cognitive Bias.

Inside this course, you will discover how to:Master Consumer Psychology: Leverage System 1 vs. System 2 thinking, and the Pain vs. Pleasure motivation scale to understand exactly why people buy.

Execute Flawless Market Research: Use the "Detective’s Desk" and the "Mom Test" to gather actionable, qualitative data without spending a dime on focus groups. Design Your Category & Positioning: Apply the X for Y formula and craft a Unique Value Proposition that sets you apart from a crowded market. Structure Irresistible Offers: Build a Value Ladder and construct a "Grand Slam" offer utilizing Risk Reversal and strategic bonuses.

Write High-Converting Copy: Master the P. A. S.

(Problem, Agitation, Solution) and A. I. D.

A. frameworks to turn passive scrollers into passionate buyers. Track What Actually Matters: Stop looking at vanity metrics and learn to measure your true business health using CAC (Customer Acquisition Cost) and LTV (Lifetime Value).

A Clear Visual Learning Experience You won't just be staring at walls of text. Key psychological concepts and strategic frameworks are supported by clean, effective visual models to help you grasp the "big picture" quickly. Several introductory lectures feature great visualizations to ensure the foundational theories are simple, easy to absorb, and ready to apply to your business.

Stop guessing. Stop forcing the sale. Start building a strategic "Exchange Engine" that naturally connects your business goals to real human needs.

Enroll today and build your foundation as a Strategic Marketer.

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Marketing FundamentalsEnglish

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Level: All Levels

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Duration: Self-paced

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Unlock Your Potential in Marketing Management and Strategic Business Growth!Welcome to the ultimate guide to Marketing Management. Whether you are stepping into a new role as a marketing manager, launching your own business, or looking to upgrade your strategic marketing skills, this course is your blueprint for success.In digital economy, basic marketing isn't enough. You need to understand how to blend traditional principles with modern strategies, analytics, and team leadership.What makes this course different? We bridge the gap between classic marketing fundamentals (like the 4Ps and SWOT) and advanced, modern business strategies (like MarTech, AI-powered marketing, and Blue Ocean Strategy). You will learn how to think, act, and lead like a highly effective Marketing Manager.Inside this course, you will master:Core Fundamentals: Understand the landscape of marketing management, the 4Ps, and how to build a robust marketing package.Strategic Frameworks: Apply Market Segmentation, Targeting, and Positioning (STP), Porter's Five Forces, and Blue Ocean Strategy.Consumer Psychology: Dive deep into Consumer Behavior and the decision-making process.Modern Tactics: Explore Content Marketing, Email Marketing, Brand Equity management, and Integrated Marketing Communications (IMC).Data & Tech: Learn how to measure Marketing ROI, utilize attribution modeling, and leverage AI and MarTech for hyper-personalization.Leadership & Control: Discover how to lead your marketing team, act as a vital business partner, and execute a flawless "First 30 Days" plan as a Marketing Manager.This course is packed with practical frameworks, step-by-step methodologies, and real-world analytical tools designed to turn you into a strategic marketing leader.Enroll today, start building your ultimate marketing toolkit, and take control of your professional growth. Let's get started!Instructor Bio:Zhansaya Berdikulova Master of Economic Sciences | Certified Coach | Leadership & Management ExpertHi, my name is Zhansaya, but for you, I'm simply Saya!I am a Master of Economic Sciences specializing in Management and Marketing. My higher economic education allows me to approach marketing not just as a creative field, but as a rigorous, data-driven business strategy essential for top managers and executives.For the last 10 years, I have successfully taught both adults and youth critical soft skills—leadership, communication, conflict management, decision-making, and strategic planning. I am also the Regional Coordinator for a major leadership development project and a certified coach who trains educators and corporate trainers.By combining my deep academic background in economics and marketing with a decade of leadership coaching, I help professionals not only learn marketing frameworks but also develop the strategic mindset required to lead teams and manage businesses effectively.I am passionate about your growth. I wish you new knowledge, breakthrough insights, and hope this course becomes a powerful catalyst for your career!Welcome to MTF:The MTF Institute of Management, Technology & Finance is an international institute of practical education headquartered in Lisbon, Portugal. Guided by the motto 'SCIENTIA ET PRACTICA' ('Knowledge and Practice'), the institute focuses on applied skills at the intersection of business, IT, finance, artificial intelligence, and digital transformation. Today, MTF brings together over 1.04 million learners across 220 countries and territories, serves as an official partner of IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.The MTF Institute School of Professional & Continuing Education profile represents a specialized course track and has distinct differences from the primary account and official learning platform of the institute. Education within this track is offered in the format of specific learning editions, where completed programs are recognized exclusively through the Udemy platform certificate. This format does not provide original certificates or official documents from MTF Institute itself, nor does it include student ID cards, academic credit, or enrollment in official MTF credential programs. However, despite the academic limitations of this format, all offered courses maintain a strong practical focus and high relevance, equipping learners with up-to-date knowledge and practical tools to address real-world professional challenges.

Full Digital Marketing Course 2026: SEO, Paid Ads, SMM, GTM!

Udemy Instructor

Full Digital Marketing Course 2026: Digital Strategy, Paid Ads, SEO, SMM, GTM, WordPress, Shopify, Email Marketing, Content Marketing & Influencer Marketing!Every day you wait, someone else is stealing the customers that should've been yours.Right now, businesses are pouring millions into Google, Facebook, LinkedIn, and TikTok ads — and most of them have no idea what they're doing. That's your opportunity. The people who master digital marketing in 2026 aren't just getting hired — they're building 6-figure freelance careers, launching their own brands, and becoming the person every business owner is desperate to hire.This isn't another "intro to marketing" course that skims the surface and leaves you Googling the rest. This is the complete system — 797 step-by-step video lessons covering every platform, every feature, and every strategy real marketers use to generate results. No fluff. No outdated theory. Just practical, screen-recorded, real-account implementation you can copy immediately.Inside, you'll master:- Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads & more — build, launch, and optimize campaigns like a pro- SEO & Google Tag Manager — rank higher and track everything that matters- WordPress & Shopify — build and manage websites that convert- Email Marketing & Content Marketing — turn strangers into loyal customers- Social Media & Influencer Marketing — grow brands organically and with paid amplificationWhether you're starting from zero or already in the field, this course takes you from "I think I understand marketing" to "I run campaigns that actually perform" — with real implementation, not just theory.Here's the truth: the digital marketing skills gap isn't closing — it's widening. Every month you delay is a month a less-qualified competitor gets the job, the client, or the sale that should've been yours.And you're getting all of this at a price that won't last. Enroll now and get:797 in-depth video lessons across every major platform and skillFull access to our private student discussion communityDirect access to me — ask questions anytime as you progressLifetime access — learn at your pace, revisit anytime platforms update30-day, 100% money-back guarantee — zero risk, all upside1 MCQ quiz with 25 questions, 1 Practice Test with 30 Questions & 1 AssignmentThe only real risk here is doing nothing while everyone else levels up.Topics covered in the course:Complete Paid AdsTopics you will learn in this part:- Google Ads Overview - Keyword Research- Google Ads Formats- Google Ads Bidding Strategies- Google Display Network- Google Conversion Tracking- Google Ads Remarketing- Google Video Ads- Google Ads Certification- Facebook Marketing- Facebook Ads Basics- Facebook Ads Campaign Creation- Facebook Pixel Setup- Facebook Ads Bidding Strategies- Facebook Ads Custom Audiences- Facebook Ads Lead Gen Campaign- Facebook Ads Sales Campaign- Facebook Ads Certification- Microsoft Ads Overview- Introduction to Keywords- Microsoft Ads Formats + Extensions- Microsoft Ads Bidding Strategies- Microsoft Ads Audience Network- Microsoft Ads UET Tag Setup- Microsoft Ads Remarketing- Microsoft Shopping Ads- Microsoft Ads Mobile App Campaign- Microsoft Ads Shared Library- Microsoft Ads Certification- LinkedIn Ads Overview- LinkedIn Ads Formats- LinkedIn Ads Bidding Strategies- LinkedIn Ads Audience Templates- LinkedIn Ads Conversion Tracking- LinkedIn Ads Retargeting- LinkedIn Ads Lead Gen Campaign- LinkedIn Ads Dynamic Ad Campaign - LinkedIn Ads Carousel Image Ad Campaign - LinkedIn Ads Conversation Ad Campaign- LinkedIn Ads Document Ad Campaign- LinkedIn Ads LinkedIn Video Ad Campaign- LinkedIn Ads Event Ad Campaign- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign- How to use Reports in LinkedIn Ads- LinkedIn Ads Billing Center- LinkedIn Ads Business Manager - LinkedIn Ads CertificationThe Ultimate SEO GuideTopics you will learn in this part:- SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction- Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends- Content Creation - Content In SEO, Different Content Generation Ideas, Content Length- Onpage SEO - What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking- Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies- Technical SEO - HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp - Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies- User Experience - What is UX, User Metrics that affect SEO Rankings- Negative SEO - What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO- Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird- Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular- Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AI & Machine Learning- Manual SEO Audits - What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s)- Competitor Research - Competitors- URL Structure for SEO - Keywords in Domain, URL Folder and Page Names Structures- Google Analytics for SEO - GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together- Google Search Console Tools - Tools to check Search Performance and Indexing- Finding & Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages- How To Get .Edu Links From Universities- SEO Backlink Strategies- Link Building and Boosting SEO with Memes- Local Google SEO and Google Map RankingSocial Media Marketing- What is Social Media Marketing- Marketing Mythbusters- Branding Introduction- What Makes a Powerful Brand?- Make a Brand Style Guide- Content Marketing 101- Get Endless Content Ideas- Get To Know Canva- Find Free to Use Content- Design Powerful Graphics- Make Captivating GIFs- Create Powerful Videos- Other Powerful Video Styles- TikTok Ads Overview- How to Open A TikTok Ads Account- Auction Basics- TikTok Ads Manager Overview- Campaign Structure- Campaign Level- Ad Group: Customer Targeting- Ad Level- Lead Gen Campaign Creation- X Ads Overview5 Reasons - Why You Should Use X Ads- X Ads Structure- How To Set Up Your X Ads Account- X Campaign Objectives- Setting Up A X Ad Campaign To Drive Traffic- Ad Group Details & Bid Types- Audience Demographics - Gender, Age & Location- Ad Group - Devices- Pinterest Ads Overview- Why is Pinterest Advertising Unique?- Pinterest Ads Account Structure- How To Set Up Your Pinterest Ads Account- Pinterest Campaign Objectives- Setting Up A Pinterest Ad Campaign To Drive Brand Awareness- Ad Group Details & Bid Types- Targeting Details- Pinterest Ad Creative- Performance+ Campaign CreationWordPress: Create Stunning WordPress Websites for BusinessTopics you will learn in this part:- Using AI to create a professional website in minutes- Customizing Your Website with AI- What is a Domain?- Finding the perfect Domain Name- What is Web Hosting?- Signing for Web Hosting- Accessing the control panel- WordPress Installation- What are Themes?- Installing our Theme- Website Title & Logo- Pages- Header Menu- Footer Menu- Font Pairing- Hero Section- Review Section- Themed SectionsShopify: Create a Shopify Website for E-Commerce- Shopify Website Overview- Setting up your Shopify Account- Understanding your Shopify Account- Adding a 'Contact Us' page- Building the Menu- Creating A Logo- The Hero Image- Your First Theme - 1- Your First Theme - 2- Adding Your First Product- Connecting Your Domain Name To Your Shopify Store- Adding The Policies- Adding A Footer Menu- Shipping Zones And Shipping Rates- Shipping And HandlingComplete Google Tag Manager GuideTopics you will learn in this part:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersEmail MarketingTopics you will learn in this part:- Why Email Marketing Is Important For Your & Your Business- Creating Your Free MailerLite Account- Knowing The MailerLite Interface- First Step: Identify Your Customer's Needs- What Are The Strategies For Building Your Email List?- What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially- Types of Lead Magnets and How To Choose The Best One For You- Best Practices When Creating A Lead Magnet- EBook - How to Create an irresistable Lead Magnet- Video Series - How to Create an Irrresistable Lead Magnet- PDF or Report - How to Create an Irrresistable Lead Magnet- Subscriber Management Overview on MailerLite- Creating Groups on MailerLite- Using Segments on MailerLite- Importing or Exporting subscribers on MailerLite- Remove inactive subscribers on MailerLite- What is a Landing Page- Creating an Irresistable Landing Page To Attract More Clients- Creating Subscription Forms In MailerLite- Adding a subscription form to your website- Introduction to Email Automation- Planning Your Email Sequence Like a Pro- Creating An Email Sequence in MailerLite for new customers- Activating and Testing your email automation- Analyzing your Campaign Data.- Anti- SPAM Policy. Keeping Your account healthy.- What Is A/B Testing And Why Is It Important?- How to Plan Your A/B Test Campaign- How to Create An A/B Text In MailerLite Step By Step- What 14 studies say about the best day to send email- The style you'll use in your emails- 10 ways to ensure your emails are mobile friendly.- Personalizing Your Email Content- How to Get Support from MailerLiteContent MarketingTopics you will learn in this part:- Welcome to the Content Marketing Course- What is Content Marketing & Why is it Important?- A Brief Overview of Content Formats & Platforms- How Does a Content Marketing Funnel work?- What is Your Brand's Purpose?- How to Position Your Brand?- What is Your Unique Selling Proposition?- Choose Your Brand Personality- Who is Your Target Audience?- Understand Your Audience's Pain Points to Improve Your Content- Where Does Your Audience 'Live' Online?- Create Customer Personas and Create Content for Them- Create an Ideation System to Ramp up Your Content Creation- Content Marketing Case Study: Idea Brainstorm- Content Marketing Case Study: Idea Research- Ask Your Audience to Get Great Content Marketing Ideas- What Content Marketing Formats Are There?- Content Marketing Case Study: Audio- Content Marketing Case Study: Social Media- Repurposing Your Content to Save Time and Make Life Easier- Introduction to this Section | Content Marketing Course- Write Great Content | Tips for Improving Your Written Content Marketing- Make Great Video Content | Tips for Improving Your Video Content Marketing- Make Great Visual Conten

AI SEO 2026: GEO, AEO & AI Search Optimization

Udemy Instructor

AI Disclosure: Some course materials and demonstrations were created with the assistance of generative AI and reviewed by the instructor for accuracy, relevance and instructional quality.Search is changing. Customers are no longer relying only on traditional Google results. They are also using ChatGPT, Google AI, Gemini, Perplexity, Claude and other AI-powered platforms to research products, compare businesses and make purchasing decisions.This practical course shows you how to move from traditional SEO into AI Search Optimization without requiring programming or technical experience.You will learn the foundations of AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and LLM SEO while continuing to apply the traditional SEO principles that still matter.Throughout the course, you will complete practical workshops using real-world websites, AI platforms, templates, checklists and no-code workflows. You will learn how to evaluate AI visibility, research conversational prompts, optimize content for AI-generated answers, strengthen brand and entity signals, improve technical discoverability, analyze competitor citations and measure results.You will learn how to:Understand how Google Search and AI answer engines discover, retrieve and cite contentCompare traditional SEO, GEO, AEO and AI Search OptimizationBuild a prompt universe based on the customer journey and business intentCreate clear, trustworthy and citation-worthy content for humans and AI systemsImprove content structure using direct answers, questions, tables, comparisons and FAQsStrengthen brand, author and entity authority across the webReview crawlability, indexing, structured data, internal links and technical SEO foundationsAnalyze competitor visibility and identify content and citation opportunitiesTrack AI referrals, citations, brand mentions and visibility metricsUse ChatGPT and other AI tools to support research, content audits and repeatable SEO workflowsCreate a professional AI SEO audit and prioritized 30-60-90-day implementation roadmapThe course includes reusable resources such as an AI Search Readiness Checklist, Prompt Universe Template, Content Optimization Checklist, Entity Mapping Worksheet, Technical Audit Template, Competitor Citation Analysis Template, AI SEO Scorecard, reporting templates, prompt libraries and a client-ready audit presentation.By the end of the course, you will be able to evaluate and improve the visibility of a website across both traditional search engines and emerging AI search platforms. You can apply these skills to your own website, your organization, client projects, freelance services or a digital marketing career.

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Strategic Marketing: Research, Branding and Principles

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Strategic Marketing: Research, Branding and Principles

About this course

Skills you'll gain

Available Coupons

Course Information

This course includes:

Share this course

You May Also Like

Marketing Management: Strategy, Principles & Fundamentals

Full Digital Marketing Course 2026: SEO, Paid Ads, SMM, GTM!

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