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Мастерство продаж: техники, инструменты и рост дохода
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Мастерство продаж: техники, инструменты и рост дохода

Udemy Instructor
0(593 students)
Self-paced
All Levels

About this course

Мастерство успешных продаж: Как SDR добивается успеха в B2B и B2C — это практический курс для тех, кто хочет научиться продавать уверенно, грамотно и результативно в любом сегменте: от малого бизнеса до корпоративных клиентов.Современные продажи — это не просто разговоры и уговоры. Это система, в которой используются чёткие этапы, проверенные техники и инструменты, аналитика и технологии. Успешный SDR или sales-менеджер — это стратег, психолог и технолог одновременно.

Этот курс научит вас использовать лучшие подходы, включая SPIN, AIDA, FAB, BANT и другие, чтобы закрывать сделки быстрее и увереннее.Вы научитесь работать на всех этапах воронки продаж: от поиска и первого контакта до ведения переговоров, обработки возражений и завершения сделки. И, что немаловажно, — делать это с максимальной продуктивностью и минимальным выгоранием.После курса вы сможете:Строить эффективную систему продаж на основе техник AIDA, SPIN, FAB, BANTПрофессионально привлекать клиентов через email, соцсети, звонки и мероприятияВести переговоры, выявлять потребности и презентовать решения с уверенностьюОбрабатывать возражения и закрывать сделки при высокой конкуренцииНастроить свою продуктивность, использовать CRM и технологии для автоматизацииАнализировать свои показатели и постоянно улучшать результатПрограмма курса:Основы продаж и психология покупателяТехники AIDA, SPIN, FAB и подход к выявлению потребностей, создание ценностного предложения и доверия.Поиск и привлечение клиентовКаналы, аватары, cold outreach, социальные сети, метод 5 касаний и техника BANT.Переговоры и техника продажПрезентация, storytelling, LAER, Feel-Felt-Found, закрытие сделки и убеждающие техники.Управление временем в продажахPomodoro, GTD, SMART, матрица Эйзенхауэра, инструменты Time Blocking и баланс.CRM и технологииCRM-системы, автоматизация процессов, чат-боты, AI, аналитика и будущее технологий.Оценка и развитиеKPI, анализ воронки, обратная связь от клиентов, PDCA и ресурсы для развития продавцов.Важно: на Udemy представлена базовая версия курса — без проверки домашних заданий, без доступа к презентациям и без диплома от Mike Pritula AcademyЭтот курс особенно полезен тем, кто хочет войти в профессию продаж, прокачать навыки продаж в действующей роли, или систематизировать свои знания и выйти на новый уровень эффективности.

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Level: All Levels

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Duration: Self-paced

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  • 📱Mobile & desktop access
  • 🎓Certificate of completion
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