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Certificate Course in Sales and Service Excellence
Business100% OFF

Certificate Course in Sales and Service Excellence

Aakaro Consulting
4.4(1.3K students)
Self-paced
All Levels

About this course

The Sales and Service Excellence course is designed to equip participants with the essential skills and knowledge to excel in customer-centric environments. This comprehensive online course focuses on various touch points and explores how businesses can effectively deliver on their brand promises. Participants will delve into the GUEST model, a powerful framework that guides them through each stage of customer interaction to ensure a seamless experience.

The course will cover the following key topics:Touch Points: Understand the significance of touch points in customer interactions and learn how to create memorable experiences at each interaction point. Types of Brand Promises: Discover different types of brand promises and explore how they shape customers' perceptions of products and services. The GUEST Model: Implement the GUEST model (Gain attention, Understand the needs, Explain about the product/service, Suggest, Thank you) to engage customers effectively and provide personalized solutions.

Gain Attention: Learn effective techniques to capture customers' attention and make positive first impressions. Understand the Needs: Develop active listening skills to comprehend customers' requirements and preferences accurately. Explain about the Product/Service: Master the art of product/service presentation and confidently communicate the unique value propositions.

Suggest: Explore consultative selling approaches to recommend tailored solutions that meet customers' specific needs. Thank You: Understand the importance of expressing gratitude and maintaining customer relationships through genuine appreciation. Join us on this transformative journey towards Sales and Service Excellence, and empower yourself to elevate customer experience and drive long-term business growth.

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Level: All Levels

Suitable for learners at this level

Duration: Self-paced

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Instructor: Aakaro Consulting

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This course includes:

  • 📹Video lectures
  • đź“„Downloadable resources
  • 📱Mobile & desktop access
  • 🎓Certificate of completion
  • ♾️Lifetime access
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Story of RetailDescribe the evolution of Retail Differentiate between Organised and Unorganised Retail Explain the key characteristics of Organised Retail Explain the key characteristics of Unorganised Retail3. Common FormatsDescribe the common formats in Retail industry4. Key PlayersList the key players5. 6 Ps of RetailExplain the meaning and importance of 6Ps of Retail6. Functions/Departments in RetailExplain the key functions/departments in retail.7. Career opportunities in Retail industryList the key profiles in the retail industry Explain the key skills required to perform these rolesSection 2: Pricing1. Pricing MethodsExplain the meaning and importance of various pricing methods2. Price elasticityDescribe the meaning of price elasticity of demandExplain the significance of Price elasticityCalculate the price elasticity3. Survey - Willingness to payTake feedback on price worthExplain the preferred Price pointsSection 3: Supply Chain Management1. Is Supply Chain that simple?Explain that supply chain in the practical situation can be complicatedUnderstand the practical scenario of a complicated supply chainSection 4: Buying and Merchandising1. Principles of MerchandisingExplain the various principles to consider in merchandisingSection 5: Barcodes1. MeaningExplain the meaning and importance of Barcodes2. Common typesExplain the common types of Barcodes3. What is GTINIllustrate the reason behind forming GTINExplain the meaning and importance of GTINExplain common standards in GTIN4. How to generate BarcodesGenerate barcodes for the productsSection 6: Sales and Service Excellence1. TouchpointsExplain the meaning of touchpointsDescribe the key categories of TouchpointsList the various touchpoints2. Moment of TruthDescribe the meaning of Moment of TruthExplain the importance of knowing the Moment of TruthDescribe the key categories of Moment of Truths3. GUEST ModelExplain the GUEST model of Sales and Service ExcellenceDescribe the stages in the GUEST model4. Gain AttentionPrepare to gain the attention of the customersDescribe the types of greeting approachesApply the appropriate greeting approach to gain attentionApply tactics to gain the attention of the customers5. Understand NeedsInculcate the importance of understanding the correct customer needsAvoid biases in understanding needsExplain the techniques of getting the maximum information from the customersDifferentiate between open-ended and closed-ended questionsAsk appropriate questions6. Explain about the Product/ServiceExplain the FABing technique to get the maximum salesApply the FABing techniqueExplain the Do's and Don'ts in product/service presentation7. Suggest and Objection HandlingSuggest other products/servicesExplain the meaning and importance of cross-selling and up-sellingApply cross-selling and up-selling to boost salesExplain key rules of upsellingExplain feel-felt-found strategy in objection handlingDescribe do's and don't of objection handlingHandle the objections of the customers8. Thank youLeave a good impression on the customersDifferentiate between Customer Service and Customer ExperienceExplain the preferred style between Customer Service and Customer ExperienceSection 7: Digital Marketing1. IntroductionExplain the meaning of Digital MarketingDifferentiate between Digital marketing and Traditional marketingExplain why Digital marketing is better than Traditional marketingList the key modules2. Search Engine Optimisation (SEO) - IntroductionExplain the meaning of Search EngineList various Search EnginesExplain the meaning and importance of Search Engine Optimization (SEO)List the pros and cons of SEOExplain the requirements for WebsiteDescribe web hosting, domain name and website builder3. How Search Engine worksExplain how Search Engine works4. What a website is made of!Describe the technical aspects of a website - HTML, CSS, JS5. Keyword researchDescribe the SEO processExplain keyword researchExplain the importance of finding right keywordsDescribe various types of keywordsFind right keywords6. On-page and Off-page OptimizationExplain on-page and off-page optimizationDescribe various strategies for on-page and off-page optimizationDo on-page and off-page optimzationsDifferentiate between black hat SEO and ethical SEO7. Email marketingExplain the meaning and importance of email marketingDescribe the history of emails and email marketingExplain the advantages of email marketing8. Email marketing systemExplain the marketing funnelExplain the need of using email marketing systemList key Email marketing systemsDescribe the key steps in email marketingImprove email contentList the key tips for building email listDescribe key KPIs9. LinkedIn Profile OptimixationExplain the importance of LinkedIn Profile OptmizationDo optimzation on LinkedIn10. Increase your Reach on LinkedInApply various tactics to increase the reach on LinkedIn11. Online AdvertisementsExplain the advantages and disadvantages of online advertisementsDescribe PPC and SEMDifferentiate among SEO, PPC and SEM12. Google Ads - Search EnginesExplain the key steps Do SEM through Google AdsDescribe the common terminologies13. 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Product Presentation/Merchandise ArrangementDescribe the meaning of Product presentation/merchandise arrangementsApply the tips to improve the presentationApply the tips to reduce the wastage7. SignagesDescribe the meaning of SignagesExplain the types of signagesApply the tactics to improve the sales8. PlanogramDescribe the meaning of PlanogramExplain the importance of Planogram9. Popular Tips and TricksExplain the colour wheel and impact of coloursDescribe various colour schemesExplain the meaning and importance of color blockingExplain the meaning and importance of endcapsExplain the meaning and importance of Pyramid principleApply the popular tips and tricks in Visual merchandising10. CasestudyCasestudySection 9: Point of Sale (POS)1. MeaningDescribe the meaning of Point of Sale (POS)Explain the importance of Point of Sale (POS)2. CasestudyCasestudySection 10: Business Acumen1. Meaning and ImportanceExplain the meaning of Business AcumenDescribe the imporance of Business Acumen2. 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Meaning and ImportanceExplain the meaning and importance of Design ThinkingList of some companies which are known for Design ThinkingExplain the difference in creativity, invention and innovationDescribe the importance of Design thinking for the companies and individualsExplain the steps in Design Thinking2. EmpathiseDescribe the importance of Empathy in problem solvingDraw the empathy mapEmpathise with the audience3. Define the problem statementDescribe the importance of writing a formal Problem statementExplain 5Ws and 2Hs, 5 Whys, Fish bone diagramWrite "How might we" questionsApply the tips to write Problem statement4. Idea generation and brainstormingExplain the meaning of BrainstormingDescribe the key principles of BrainstormingApply SCAMPER technique for generating more ideas5. Prototype and testExplain the meaning and importance of Prototype and TestingDifferentiate between Prototype and Test stageExplain the key principlesGenerate prototype and test the products6. 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Meaning and Importance of Manpower PlanningExplain the meaning and importance of right manpower planning. (Explain the meaning of manpower planning.)Discuss the importance of manpower planning with the help of a case study.Explain types of manpower.2. Steps Involved in Manpower PlanningIllustrate the steps in manpower planning.3. Example of steps Involved in Manpower planningIllustrate the steps Involved in Manpower planning with an example4. Factors in forcasting Manpower requirementDescribe different techniques of forecasting.Describe the common factors affecting manpower planningDescribe the current trends in the industry.Section 3: Job Analysis (Traditional and Competency-based)1. Meaning of Job Analysis and Competency-based job analysisExplain the meaning of job analysis and its components- job description and job specification.2. Competency-based Job AnalysisExplain the competency based job analysis and its application.Design a competency based job analysis.3. 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Working with MS ExcelUse the common features of MS Excel.3. Working with Google DriveCreate a Google form.Use Google DriveCase-studySection 11: HR Analytics1. Trends in HR AnalyticsExplain the trends in HR AnalyticsWhat is the future2. Commonly used HR metricsExplain and practice the commonly used HR metricsSection 12: Business Communication1. Email EtiquettesApply the do's and dont's of writing proper emails2. Email marketingWhy HRs should know EMail marketingApply Email marketing effectivelySection 13: Employee Engagement and HR Branding1. Employee satisfaction vs. Employee motivation vs. Employee engagementExplain the meaning and importance of employee motivation, employee satisfaction and employee engagement2. HR BrandingExplain the meaning of HR branding and its importance.3. Importance and Key driversList the key drivers of employee engagement.4. Industrial Organisation psychologyExplain Industrial Organisation psychology.5. 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Change ManagementApply ADKAR model of Change managementStarts from Beginner (Fresher) --> Intermediate (HR Manager) --> Advanced (HR Practitioner/HR Management Consultant)Get Ready-to-use Templates forEmployee ManualLeave PolicyJob Application FormOffer LetterAppointment LetterJoining ReportMaster DataExperience CertificatePerformance Management policyGoal settingAppraisal FormDisciplinary EnquiryEmployee Pulse surveyExit Formand many moreDemos:Job portalOnboardingPayroll ProcessingHRISand many moreLive ProjectsAnalyse various case studies and articles

4.4•40.0K•Self-paced
FREE$89.99
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