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Product Marketing with AI

Udemy Instructor

5(747 students)

Self-paced

All Levels

About this course

*This course includes the use of artificial intelligence tools. Most marketers today are already experimenting with AI tools like ChatGPT, Claude, or Perplexity — but very few know how to use them strategically to drive real product marketing results. This course focuses on practical application, not theory.

You will learn how to use AI as a core part of your product marketing workflow — from market research and campaign planning to content creation and customer communication. Instead of treating AI as a “nice-to-have,” you’ll learn how to turn it into a competitive advantage. What this course covers:Using AI tools to conduct market research and competitor analysis.

Building data-driven campaign strategies with AI insights. Creating high-converting content, including ads, emails, and blog posts. Automating social media, lead generation, and customer communication.

Personalizing marketing at scale using AI. Applying prompt engineering frameworks to improve AI outputs. Analyzing customer feedback and market trends using AI.

Building efficient, AI-powered marketing workflows. Who this course is forThis course is designed for:Product marketers who want to work faster and smarter with AI. Digital marketers and growth specialists looking to scale results.

Founders and startup teams building go-to-market strategies. Professionals who want to future-proof their marketing skills. No technical background or programming skills are required.

How the course is structuredThe course starts with the fundamentals of product marketing and AI tools. You will then move into real-world applications, including research, campaign planning, and content creation. In the final sections, you will focus on automation, customer engagement, and advanced prompt engineering techniques.

Course outcomeBy the end of the course, you will be able to use AI tools confidently to plan campaigns, create content, automate workflows, and make better marketing decisions. You will gain a practical, job-ready skillset that allows you to work more efficiently and deliver stronger marketing results. Enroll now and unlock the potential of AI in product marketing.

Skills you'll gain

Product MarketingEnglish

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Level: All Levels

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Duration: Self-paced

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📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
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How You Can Use AI to Maximize Your Product Marketing ImpactIt's no secret that AI is taking over the world... So instead of watching it take over your job, leverage it to become 10x better and irreplaceable...Introducing AI Product Marketing with Dekker Fraser, MBA (Ex-Sony, Google Startups, Intuit Partner)Leverage AI to become a product marketing go to market expert today!The 5 key applications for AI to maximize your product marketing impactAI for Profitable TargetingAI for Marketing CommunicationsAI for Sales EnablementAI for Market ResearchAI Problems, Productivity & PersonalizationHere’s What’s Standing Between You and Becoming a Product Marketing MaestroEveryone who’s mastered product marketing has discovered this 1 secret. And now it's yours...Believe it or not, most product marketing geniuses share 1 secret that saves them 100s of hours of boring work every week…This strategy is so powerful that top PMMs like Brian Balfour (Reforge CEO), Chris Penn (Co-Founder of Trust Insights), Meghan Keaney (VP of Marketing at HubSpot), and many more are using it right nowAnd no, it’s not delegating their responsibilities to others because that will not only lose you moneyBut you don’t know if you can trust that person to not mess everything upTheir secret?They utilize AI to handle deadly dull tasks and streamline communication with near-flawless precision.The best part?When you give AI the right instructions, it won’t just follow orders—it will analyze, refine, and even implement improvements.AI helps you anticipate trends, draft personalized messages, and spot high-potential leads you might have overlooked.It’s like having a 24/7 strategist who adapts to your style and tirelessly helps you deliver results at scale without burnout.Learn which AI to use, what to say to it to get game-changing results, and how to make it think like a 7-figure product marketer to review your work and amplify your skills without needing a mentor…Improve your PMM skills 10x with AI...starting today!Managing Customer Journeys is an EVERYDAY struggle for all product marketers, right? WRONGAs a product marketer who's worked with Sony PlayStation, 2 Google-affiliated startups, and has an MBA in Marketing from Philip Kotler's Kellogg School of Management I get it...Guiding customers seamlessly from awareness to conversion feels like escaping a maze in the dark while blindfolded.Just when you think you’ve got the journey mapped out, they detour, leaving you scrambling to realign your strategy.Without the right tools, managing this becomes super exhausting and time-consuming.Now imagine having AI as your co-pilot.In this course, you’ll learn how to set up AI-powered tools that don’t just track behavior… they predict it ...and extract profit for youSo instead of reacting to unpredictable turns, you’ll anticipate each step, making the customer experience smooth and intentional.AI designs paths that adapt instantly to each user’s unique journey, guiding them effortlessly from awareness to purchase.With this skill, you’ll eliminate the constant guessing game, convert more leads, and easily build stronger relationships.You’ll also set up customer journeys that flow naturally across platforms, with AI ensuring each experience is as seamless as if you’d crafted it personally.Gain new customers by predicting leads’ movements and ensuring a smooth customer journey with AI...generate revenue with AI!Personalization at scaleReal-time adaptationAutomated data insightsEffortless event managementSeamless customer journeysUp-to-date AI systemsBias-free marketingYour Satisfaction is Absolutely, Positively Guaranteed!Look, you don’t even have to say “yes” today.All you have to say is “maybe.”Because when you order now, you’ll receive my 30-day ironclad money-back guaranteeIf the AI Product Marketing Course doesn’t improve your skills or if you’re unsatisfied for any reason, just email me within 30 days for a full refund, no questions asked.Sound fair enough?Now there’s just one question that remains unanswered…What is Becoming a Product Marketing Wizard Worth to You?If you’re like most product marketers, you’ve likely spent hundreds or even thousands to learn the ropes.But none have delivered the results you wanted and for one simple reason…They’re all teaching you the outdated methods of product marketing.What sets this course apart is we use the AI approach to product marketingNow, I know you might think that this will cost you at least $10,000Relax, you won’t even get close to the thousands.I want to make sure this solution is accessible to absolutely everyone,That’s why, if you act now, you can secure your copy of the AI Product Marketing Course for just the price of a book! In fact, you not only get the course, but you also get a free book with it!That’s right, your struggles with creating hyper-targeted campaigns, adapting marketing in real-time, and analyzing data without wasting hours, are solved, for a one-time low investment.And just to ease your mind, if you’re unsatisfied with how the course turned out to be…Secure your copy of the AI Product Marketing Course and become a 10x better PMM With AIStart Using AI Today!

2 Week AI for Marketers Certification

Udemy Instructor

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Udemy Instructor

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Selected courses are also available through Udemy Business.She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis, and has published research in peer-reviewed journals.Her teaching approach combines:Research-based thinkingPractical frameworks and methodsReal-world applicationsClear explanations of complex subjectsA focus on turning information into better decisionsHer goal is simple: to help professionals understand complex subjects and use what they learn more effectively in practice.

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Product Marketing with AI

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