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Personal Branding with Dekker: Personal Brand Building Fame

Dekker the Marketer

4.6(9.3K students)

Self-paced

All Levels

About this course

This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation. I have over 175,000 students on Udemy and I was a VP of Marketing for a Google accelerator startup.

I was a college marketing instructor, and I studied branding at the #1 business school for marketing. This is where the father of marketing himself, Philip Kotler, teaches. I ran a massive, multi-million dollar global branding campaign, and I had my brand reviewed by the #1 influencer on YouTube.

I also coached people on their personal branding and marketing. This course teaches you how to develop a personal brand. It’s based on my personal experience in brand management, research from Harvard and Stanford, and concrete case studies in personal branding.

What makes this personal branding course unique is the combination of all of these: the direct experience of a global brand manager for world-class brands and startups, the highest levels of academic business school research, and anecdotal case studies on successful personal branding. I’m giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I’m also gonna throw in some quick brand building hacks.

Personal BrandingPersonal Brand BuildingHacksPersonal Branding TacticsPersonal Branding StrategiesPersonal Branding Execution DetailsMBA Level Brand Planning7 Steps to Secure Brand Deals (Partnerships)Let’s get branding!

Skills you'll gain

Brandingen

Available Coupons

Course Information

Level: All Levels

Suitable for learners at this level

Duration: Self-paced

Total course content

Instructor: Dekker the Marketer

Expert course creator

This course includes:

📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
♾️Lifetime access

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Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level ofunderstanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding. If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you're a founder, this course will show you how to catapult your company to fame. This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research. This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources. Brand Management with generative AI and strategic AIAdvanced brand theoryCase study on the luxury brand management & fashion marketing leader LacosteBrand management with generative AIKey lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnershipsMy hands-on experience in managing some of the top global brands across the USA, UK, Japan, and CanadaFMCG / CPGbrand management considerationsB2B brand management driversBrand management lessons that apply to business-to-consumer and business-to-business (B2B) brandingHow to drive word-of-mouth for your brand using highly efficient branding tactics and strategiesHow to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedInHow to penetrate a new market quickly to build brand credibility and awarenessHow to leverage associations to establish a brand that doesn't yet have credibilityHow to develop a comprehensive branding and brand marketing strategyHow to source and secure influencer brand deals (7 steps to secure brand partnerships)Key branding sections:How Brands GrowBrand Management Lessons from LacosteBranding StrategyBranding TacticsMacro Business Perspective of BrandingRaising Brand Awareness B2B Branding Personal BrandingAdvanced Concepts in Brand DevelopmentPsychological and Emotional Drivers behind Brand Loyalty and IdentityBrand PositioningBrand Differentiation vs Distinctiveness StrategiesLeveraging Cultural Trends and Consumer Behavior Insights to Build Brand EquityBranding success starts with this course, which serves as a branding guide and mini MBAin branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.

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4.1•2.9K•Self-paced

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Personal Branding with Dekker: Personal Brand Building Fame

About this course

Skills you'll gain

Available Coupons