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Market Research: Dekker's Complete Marketing Research Course

Dekker the Marketer

4.4(10.6K students)

Self-paced

All Levels

About this course

Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator ProgramWelcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.

Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs. Major Market Research Sections:Introduction to the 3 Types of Market Research & the 3 Types of DataExploratory Research, including interviews, focus groups, and case studiesCompetitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketingMarket Sizing & Demand Forecasting using various tools and approachesEmpirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand GrowthCustomer Decision Journey MappingConversion Rate Optimization (CRO)Marketing Psychology ResearchLead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and SparktoroData-Driven Media AnalysisService Sector AnalyticsProduct Performance AnalyticsKey Market Research Topics:Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.

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Level: All Levels

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Duration: Self-paced

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Instructor: Dekker the Marketer

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📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
♾️Lifetime access

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Market Research: Dekker's Complete Marketing Research Course

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Market Research: Dekker's Complete Marketing Research Course

About this course

Skills you'll gain

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Course Information

This course includes:

Share this course

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