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Market Research: Dekker's Complete Marketing Research Course

Dekker the Marketer

4.4(10.6K students)

Self-paced

All Levels

About this course

Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator ProgramWelcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.

Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs. Major Market Research Sections:Introduction to the 3 Types of Market Research & the 3 Types of DataExploratory Research, including interviews, focus groups, and case studiesCompetitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketingMarket Sizing & Demand Forecasting using various tools and approachesEmpirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand GrowthCustomer Decision Journey MappingConversion Rate Optimization (CRO)Marketing Psychology ResearchLead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and SparktoroData-Driven Media AnalysisService Sector AnalyticsProduct Performance AnalyticsKey Market Research Topics:Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.

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Level: All Levels

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Duration: Self-paced

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Instructor: Dekker the Marketer

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Unlock the full potential of Excel as a powerful market research tool with "Excel Market Research Mastery: Data to Strategic Insights." This comprehensive course bridges the gap between basic Excel functions and advanced market analysis techniques, equipping you with the skills to conduct professional-grade market research using the software you already know.From setting up effective data collection frameworks to creating interactive dashboards that tell compelling market stories, this course takes you through the complete market research process with Excel as your primary tool. You'll learn how to import, clean, analyze, and visualize market data using both native Excel features and powerful integrations.What sets this course apart is its practical, hands-on approach. Each module includes real-world exercises that reinforce concepts through application. You'll design surveys, analyze competitor data, forecast market trends, and even conduct sentiment analysis—all within Excel. By the end of the course, you'll have completed a comprehensive market research project that showcases your new skills.The curriculum covers both fundamental and advanced topics, including statistical analysis techniques, predictive analytics, geospatial data visualization, and automation with Power Query and Power Automate. We also address critical ethical and legal considerations in market research to ensure your practices meet industry standards.Whether you're a marketing professional looking to enhance your analytical skills, a business owner seeking market-driven insights, or a researcher wanting to leverage Excel's full capabilities, this course provides the frameworks and techniques to transform raw data into strategic business decisions.Join us and master the art and science of market research with the world's most accessible data analysis tool—Microsoft Excel.

Account Based Marketing: B2B Marketing, Lead Generation

Dekker the Marketer

Attention B2B Marketers, Salespeople & Entrepreneurs!Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.Learn how to:Generate pipeline revenue and qualified leads quicklyExecute an ABM advertising campaign in LinkedInGenerate millions of dollars in pipeline revenue (theoretically, no promises!)Develop an account-based marketing strategy for content and email nurturingReplicate the success of high-impact ABM direct mail campaignsHow to do account-based targeting and advertising through Twitter, Google, and FacebookBuild a targeted list used using various methodsTrack performance using the latest ABM-style marketing funnelsIdentify and leverage people who influence your target accountsIntegrate cold email and other tactics into your ABM campaignsThis course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course. This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive. I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBAprogram.

Copywriting for Six Figures: Become a Copy Writing God!

Dekker the Marketer

If you want to sell anything online successfully, you’ve got to learn copywriting...WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!By the end of the course, you'll be able to...Develop a full-funnel content marketing & copy writing planWrite copy that changes people's minds and gets them to buy your product/serviceNurture leads so they actually become paying customersWrite proven and effective ads for LinkedIn (and other advertising channels)Write persuasive headlines that induce people to do what you wantAvoid common content marketing & copywriting mistakesMimic proven/successful ads& so much more!New! Write high-CTRYouTube titlesWrite compelling body copyUse 35 formulas for writing sales-growing headlinesI will reveal...My SPF framework for high-level copywritingHow to apply persuasive marketing psychology principlesHow to map copy to stages of awareness and funnel progression35 proven headline writing formulas10 ways to write your first copywriting paragraph (after the headlines)Research-backed approaches to copywriting for long-term growth (and short-term sales!)Key sections:B2B copywriting (for businesses)B2C copywriting (for consumers)Case study copywritingEmail copywritingWebsite copywritingNurturing & funnel copywritingContent copywritingDirect-response copywritingCopywriting for short-term sales Copywriting for long-term growth (brand copywriting)Headline copywritingBody copy copywritingThis course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B. I'll show you examples of...Lead generation adsLead nurturing adsCopywriting case studiesEmail copywritingCopywriting to generate meetings for the sales team...etc.Let's get copywriting!

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Market Research: Dekker's Complete Marketing Research Course

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Market Research: Dekker's Complete Marketing Research Course

About this course

Skills you'll gain

Available Coupons

Course Information

This course includes:

Share this course

You May Also Like

Excel Market Research Mastery: Data to Strategic Insights

Account Based Marketing: B2B Marketing, Lead Generation

Copywriting for Six Figures: Become a Copy Writing God!