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Kundengewinnung und Kundenbindung mit Wowing

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4.928571(2.9K students)

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Um Kunden zu gewinnen und für sich zu begeistern, muss man heutzutage vernetzt denken. Durch den Hype des Online-Marketings ist der Eindruck entstanden, man nur durch einen Online-Funnel anonym Kunden gewinnen. Umgekehrt geht es in klassischen Geschäftsmodellen, zum Beispiel Handwerk, immer mehr in Richtung online.

Das bedeutet: Einerseits suchen wir alle (als Kunden) online nach Waren und Dienstleistungen. Andererseits muss der Anbieter sich differenzieren, denn sonst geht er in der Masse unter. Also wie kann man im Jahr 2020 Onlinemarketing und die persönliche Bindung kombinieren?

Die Antwort ist: Wir kombinieren automatisierte Prozesse mit der persönlichen Note. Mit der Software Wowing lassen sich Prozesse im Vertrieb und Marketing (online sowie offline) elegant verknüpfen. In der Praxis sieht das beispielsweise so aus:Ein Kunde geht auf eine Webseite und trägt sich für einen Newsletter ein.

Danach bekommt er eine persönliche Sprachnachricht vom AnbieterOder: Ein Kunde lädt sich eine gratis Checkliste herunter, kauft aber nicht den sogenannten Upsell. Eine Stunde später bekommt er eine persönliche Videonachricht vom Anbieter/Coach mit einem Link zu einem persönlichen Angebot mit Rabatt. Oder: Ein Kunde möchte einen Onlinekurs zurückgeben.

Kurz danach erhält er eine persönliche Videonachricht vom Dozenten, der ihn mit Vornamen anspricht. Der Kunde kommt zurück. Diese Szenarien - und noch viel mehr - sind ohne weiteres mit der Software Wowing möglich und leicht einzurichten.

In diesem Kurs lernst Du von A-Z, wie Du das am schnellsten machst und direkt davon profitierst.

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This course contains the use of artificial intelligence.Read this first: two of the 40 lessons are brand architecture theory in the narrow sense — branded house, house of brands, hybrid, and portfolio planning. The other 38 are the machinery that decides which of those you actually end up with. If you want forty lessons of hierarchy diagrams, buy something else.That is the argument of the course, not an apology for it. The diagram takes an afternoon. Whether it survives contact with the company is decided somewhere else entirely.Why brand architectures collapseBecause the question looks like marketing and behaves like power. Whoever owns a unit's profit line eventually wants their own name on the door, their own site and their own advertising budget, and no slide showing a tidy hierarchy has ever stopped that. The second reason is quieter: an architecture is not a decision, it is a repetition. It has to reproduce the same standard across twenty teams who never speak to each other, every week, without you in the room. A brand book does not do that. A knowledge system does.What you can do once you see it this wayYou can predict which sub-brand will break away before it does, because you can read the ownership structure. You can argue the branded house case in the language the board uses, which is accountability and cost, rather than the language of consistency, which nobody funds. You can build the repetition mechanism deliberately instead of discovering in year three that every region invented its own version of the logo, the tone and the promise.Where this comes fromI have built brand and organisational systems inside multi-product companies, including Preply, Wargaming, iDeals and Alfa-Bank. Over 1.6 million people have enrolled in my courses and more than 150,000 professionals have been trained through them. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries. The organisational design section includes real restructuring cases with the companies named.How the course is builtYou start with the brand as a system: audit, architecture, positioning, identity, the brand book, campaigns and a dashboard that compares brands against one another. Then the portfolio from above: competitor unit economics, strategy the board will sign, budget and return on marketing across several brands, the brand plan, and how to structure a marketing organisation. Then the structural half: organisational design drivers, archetypes, matrix types, accountability, span of control, transition planning and five named company cases. Then the repetition mechanism: capturing, storing, sharing, embedding and measuring knowledge so the standard survives without supervision. Then migration run as a change programme rather than an announcement. And finally the internal rollout, because an architecture nobody inside can explain is not an architecture.What is includedLifetime access to all 40 lessons and every future updateActive instructor support in the question and answer sectionUdemy Certificate of CompletionPractical assignments run against your own portfolioA section with additional courses, tools and resourcesWhy start nowEvery quarter a portfolio runs without an explicit architecture, the units invent their own, and unwinding an accidental structure costs far more than choosing a deliberate one. The cheapest moment to decide is always earlier than it feels. Enrol now and audit your portfolio this week.

Startup Branding: Position, Name & Launch a New Brand [EN]

Udemy Instructor

This course contains the use of artificial intelligence.Read this before you buy: of the 46 lessons, 25 were recorded for an audience building a brand aimed at the people they hire rather than the people they sell to. If you want a course that is purely about consumer branding, this is not it.Here is why I still built it this way. A new company has two brands and only one of them can wait. Before you have customers you need the first ten people, and they have to join something that does not exist yet — no product to try, no reviews to read, no logo they recognise. Solving that is the hardest positioning problem a founder ever gets, and everything you learn doing it transfers directly to customers.The real problem with a new brandIt is not that nobody remembers you. It is that nobody has a shelf to put you on. The first comparison a stranger reaches for becomes your positioning whether you chose it or not — you are "a cheaper version of X" or "like Y but for small teams", and once that lands you spend years arguing with it. Most founders discover this after the logo is done, the site is built and the name is on the paperwork.What changes when you do it in the right orderYou start with one sentence: who you are for and what you replace. Everything else — the name, the palette, the tone, the campaign — gets derived from it rather than decorated onto it. That sentence takes an afternoon and a structured audit. The logo you were agonising over becomes a thirty-minute decision, because there is finally a standard to judge it against.Where this comes fromI have built brand and people systems inside companies at very different stages, including Preply, Wargaming, iDeals and Alfa-Bank. Over 1.6 million people have enrolled in my courses and more than 150,000 professionals have been trained through them. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries. Everything here has been run against real companies, not assembled from branding theory.How the course is builtYou begin with the brand itself: the audit, the positioning statement, the messaging matrix, naming with domain and trademark checks, visual and verbal identity, the brand book, and a launch campaign from big idea to channel mix. Then research, so the positioning rests on answers instead of guesses — question design, running the study, reading open responses, planning actions. Then the product the brand is attached to: product-market fit, portfolio decisions, journey mapping, metrics, monetisation and growth loops. Then going public: narrative, channels, the founder's own visibility, crisis response and communication metrics. Then the proposition you offer the people you want to hire, and the employer brand built on it, including the practical tools — landing page, creative, targeting, copy. And finally the launch inside the company, so everyone tells the same story without being told to.What is includedLifetime access to all 46 lessons and every future updateActive instructor support in the question and answer sectionUdemy Certificate of CompletionPractical assignments run on your own brand as you goA section with additional courses, tools and resourcesWhy start nowEvery month you operate without a stated position is a month the market invents one for you, and that borrowed position is much harder to replace than to set. The name, the site and the first hundred customers all get built on top of it. Enrol now and write your positioning statement today.

The Category of One: Brand, Position, and be Irreplaceable

Udemy Instructor

This course contains the use of artificial intelligence.Are you tired of being the "safe choice"?In today's hyper-competitive market, the traditional advice of being a "well-rounded" professional is incredibly dangerous. If your skills, resume, and profile look just like everyone else's, you become a commodity. And commodities are easily compared, aggressively negotiated down, and quickly replaced.Welcome to The Category of One. This is not your standard, outdated career advice. This is a strategic masterclass in professional psychology, personal branding, and high-level positioning.Whether you are a corporate climber, a freelancer, or a consultant, this course will teach you how to shift from being a replaceable cog in the machine into the engine itself. You will learn to identify your unique "Zone of Genius," stack your skills, and create a "Personal Monopoly"—a space so specific that you literally have no competition.Inside this course, you will discover how to:Audit Your Value: Uncover the "shadow skills" you use daily but forget to advertise.Command Authority: Project extreme competence and leverage the "Halo Effect" to dominate high-stakes meetings.Engineer Your Network: Bypass awkward networking events by identifying industry superconnectors and writing cold emails that VIPs actually answer.Monetize Your Category: Decouple your time from your income, walk away from bad offers, and confidently negotiate high-ticket compensation.A Quick Note on Course Format: This is a premium, highly conceptual, slide-based course with many animations. We do not use tedious screen-recordings or software tutorials. Instead, you will learn through crystal-clear, high-end visual presentations designed to make complex psychological frameworks instantly understandable and immediately actionable.Stop fighting for attention in a crowded market. It is time to redefine the market around yourself.Enroll today and take the first step toward becoming truly irreplaceable.

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Kundengewinnung und Kundenbindung mit Wowing

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Brand Architecture: Portfolios, Sub-Brands & Systems [EN]

Startup Branding: Position, Name & Launch a New Brand [EN]

The Category of One: Brand, Position, and be Irreplaceable

Kundengewinnung und Kundenbindung mit Wowing

About this course

Skills you'll gain

Available Coupons

Course Information

This course includes:

Share this course

You May Also Like

Brand Architecture: Portfolios, Sub-Brands & Systems [EN]

Startup Branding: Position, Name & Launch a New Brand [EN]

The Category of One: Brand, Position, and be Irreplaceable