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Generative AI for Marketing: Cold Email & Lead Generation
Marketing100% OFF

Generative AI for Marketing: Cold Email & Lead Generation

Christ Raharja
3.7(1.2K students)
Self-paced
All Levels

About this course

Welcome to Generative AI for Marketing: Cold Email & Lead Generation course. This is a comprehensive tutorial for sales and marketing professionals who are interested in using AI to write compelling cold emails, optimize lead generation, and automate marketing tasks. This course is designed as a practical guide to help you boost conversion rates, generate more sales, improve the quality of leads, and enhance overall marketing efficiency.

In the introduction session, you will learn the basic fundamentals of digital marketing, including getting to know the ideal cold email structure and step by step workflow for lead generation. Then, in the next section, you will learn how to write cold emails for different industries. Firstly, you’ll learn how to write cold emails for a SaaS product using ChatGPT, Claude AI, and DeepSeek.

Following that, you will write cold emails for agencies using Copy AI and Write Sonic. Next, you will also write cold emails for real estate using Hoppy Copy and Gravity Write. Afterward, in the next section, you will learn how to write cold outreach messages for LinkedIn prospects using Black Box AI, you will personalize your approach and increase response rates.

This will help you connect with potential clients more effectively and expand your network. In the next section, you will learn how to automate email marketing campaigns using AI powered tools which help you to personalize follow ups and increase engagement. By doing so, you will save time and nurture leads more efficiently.

Following that, you will learn how to find high quality B2B leads using Apollo prospecting features. This tool will enable you to target the right audience and build a strong client pipeline. After finding leads, you will also learn how to score leads with AI to prioritize prospects based on conversion potential, ensuring you focus on high-value opportunities and improve sales efficiency.

In addition, you will learn how to manage leads using Instantly AI and Lemlist, these tools will assist you in automating follow ups and tracking customer interactions. Moving forward, you will build an AI powered sales chatbot using Chatbase, allowing you to automate conversations and handle inquiry, making it easier to engage prospects and qualify leads effortlessly. Furthermore, you will set up automatic cold calling with Play HT, leveraging AI generated voices to scale outreach while maintaining a natural conversation.

You will also analyze and optimize marketing campaigns by tracking key metrics like CTR, conversion rate, cost per lead, and ROI, providing insights to refine strategies and improve performance. Additionally, you’ll discover how to collect leads through running Google Ads, Facebook Ads, and Instagram Ads, helping you attract qualified leads while maximizing your ad budget. Last but not least, at the end of the course, you will learn how to build your own digital marketing agency by outsourcing some of the work to AI, specifically, you will learn how to find clients and deliver high quality leads that drive results for your clients.First of all, before getting into the course, we need to ask ourselves these questions, why should we learn about writing cold emails and lead generation?

Why should we integrate generative AI into marketing? Well, here is my answer, AI can be used to automate many time consuming tasks, allowing you to focus on more strategic aspects of your marketing efforts. Additionally, AI can help you send personalised messages more efficiently, leading to higher response rates and better engagement with potential customers.

This can ultimately result in more conversions and increased sales revenue for your business.Below are things that you can expect to learn from this course:Learn the basic fundamentals of digital marketing, ideal structure of cold email and lead generation workflowLearn how to write cold email for SaaS product using ChatGPT, Claude AI, and DeepSeekLearn how to write cold email for agency using Write Sonic and Copy AILearn how to write cold email for real estate using Hoppy Copy and Gravity WriteLearn how to write cold outreach for Linkedin prospect using Black Box AILearn how to set up email marketing automation using Mailer LiteLearn how to find B2B leads in Apollo databaseLearn how to calculate lead score using AILearn how to manage and track leads using LemlistLearn how to manage and track leads using Instantly AILearn how to build AI sales chatbot using ChatbaseLearn how to create AI agent for cold calling using Play HTLearn how to analyze and optimize marketing campaigns. This section will cover several metrics like click through rate, conversion rate, cost per lead, customer acquisition cost, return on investment, and bounce rateLearn how to run Google Ads campaign for B2C lead generationLearn how to run Facebook Ads and Instagram Ads for B2C lead generationLearn how to build digital marketing agency business

Skills you'll gain

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Course Information

Level: All Levels

Suitable for learners at this level

Duration: Self-paced

Total course content

Instructor: Christ Raharja

Expert course creator

This course includes:

  • 📹Video lectures
  • 📄Downloadable resources
  • 📱Mobile & desktop access
  • 🎓Certificate of completion
  • ♾️Lifetime access
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Tools to check Search Performance and Indexing- Finding &Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages- How To Get .Edu Links From Universities- SEOBacklink Strategies- Link Building and Boosting SEOwith Memes- Local Google SEOand Google Map RankingSocial Media MarketingTopics you will learn in this part:- What is Social Media MarketingMarketing MythbustersBranding IntroductionWhat Makes a Powerful Brand?Make a Brand Style GuideContent Marketing 101Get Endless Content IdeasGet To Know CanvaFind Free to Use ContentDesign Powerful GraphicsMake Captivating GIFsCreate Powerful VideosOther Powerful Video StylesDevelop Customer ProfilesMake Them Feel FirstMaster Compelling CopywritingViral HooksHashtags & AccessibilityAI for Epic ImagesAI for Quick VideosWhy to Use Facebook To Market Your BusinessHow to Create A Facebook PageHow to Create A Facebook Profile ImageHow to Design A Facebook Cover ImageHow to Update Your Pages Info And PreferencesHow to Post About On Your Facebook PageHow to Promote Your Page And Get Likes & EngagementWhat is The Difference Between Likes and FollowersX [Twitter] for BeginnersSet Up Your X [Twitter] AccountHow To Use X [Twitter]LinkedIn for BeginnersHow to Use LinkedIn ProfilesCreate a LinkedIn PageHow to Use FacebookInstagram for BeginnersPinterest for BeginnersSet Up Your Pinterest AccountHow to Use PinterestTikTok for BeginnersSet Up Your TikTok AccountYouTube for BeginnersHow to Use YouTubeVideo Topic ResearchPaid Ads IntroductionHow Powerful Are Facebook Ads?LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.Pinterest Ads OverviewX Ads OverviewTikTok Ads OverviewWhy You Need a StrategyGet to Know The BusinessGet to Know The CompetitionCollaborate With OthersIntroduction to AI for Social Media MarketingCome Up with Great Social Media Post Ideas with ChatGPTWrite Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)Come Up with Social Media Post Ideas with Google GeminiCreate Social Media Polls with Google GeminiSocial media content opportunities with ChatGPTCase Study: Content Calendar & Social MediaCase Study: Writing Social Media Posts & Promotional Emails with ChatGPTKey Capabilities of Generating Content with ChatGPT for Social Media MarketingOther AI Tools for Social Media Marketing: Gemini, Claude & MoreGenerate Optimized Social Media Posts & Captions with ChatGPT for Any PlatformWrite Longer-Form Blog Content to Promote on Social Media with ChatGPTCreate Month's (or a Year's) Worth of Social Media Posts & Ideas in an InstantCreate Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPTRecommended Software to Further Automate Social Media MarketingTool #1: Content generation for Website, Blogs and Social MediaIntroduction to AI Social Media Tools and why it's important for your businessTool: Lately - Auto Generated Social Media postsWhat is Social Media automation and why is it important for your businessOverview of the Social Media automation strategyTool for Social Media Automation: SocialBeeSocial Media post schedule and automationSocial media reposting automationSetting up your social media automation scheduleCraft ConsistencyMeta Business SuiteSchedule Through MetricoolTool #1: Manychat - Creating your accountCreating a chatbot for FacebookAccessing the chat data and conversation historyCustomizing your chatbots for other goalsCreating chatbot for Instagram, SMS or WhatsAppInstalling the Chatbot on your websiteSocial Media AdsTopics you will learn in this part:Tiktok Ads- Tiktok Ads Overview- How to Open A TikTok Ads Account- Auction Basics- TikTok Ads Manager Overview- Campaign Structure- Campaign Level- Ad Group: Customer Targeting- Ad Level- Lead Gen Campaign Creation- Website Traffic Campaign Creation- Audience Manager, Comments- Creative Section- Automated Rules- Leads, Recommendation Center,- Custom Reports- Audience Insights, Comment Insights, Video Insights- Attribution Analytics, Creative Inspirations- Account Setup, Brand Safety Hub, Finance, DocumentsX Ads- X Ads Overview- 5 Reasons Why You Should Use X Ads- X Ads Structure- How To Set Up Your X Ads Account- X Campaign Objectives- Setting Up A X Ad Campaign To Drive Traffic- Ad Group Details & Bid Types- Audience Demographics - Gender, Age & Location- Ad Group - Devices- Targeting Features- Placements- X Ad Creative- Setting Up A X Ad Campaign To Get More Reach- How To Set Up X Conversion Tracking- X Custom Audiences - Lists- X Custom Audiences - Website ActivityPinterest Advertising- Pinterest Ads Overview- Why is Pinterest Advertising Unique?- Pinterest Ads Account Structure- How To Set Up Your Pinterest Ads Account- Pinterest Campaign Objectives- Setting Up A Pinterest Ad Campaign To Drive Brand Awareness- Ad Group Details & Bid Types- Targeting Details- Pinterest Ad Creative- Performance+ Campaign Creation- Video Campaign Creation- Pinterest Conversion Tracking- Pinterest Custom Audiences- Pinterest Business Manager- Pinterest Billing- Pinterest Ad Reports- Ad Recommendations- Ad Account History- Pinterest Analytics- Audience Insights- Conversion Insights- Pinterest Trends- Bulk EditorComplete Google Tag Manager GuideTopics you will learn in this part:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersEmail MarketingTopics you will learn in this part:- Why Email Marketing Is Important For Your & Your Business- Creating Your Free MailerLite Account- Knowing The MailerLite Interface- First Step: Identify Your Customer's Needs- What Are The Strategies For Building Your Email List?- What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially- Types of Lead Magnets and How To Choose The Best One For You- Best Practices When Creating A Lead Magnet- EBook - How to Create an irresistable Lead Magnet- Video Series - How to Create an Irrresistable Lead Magnet- PDF or Report - How to Create an Irrresistable Lead Magnet- Subscriber Management Overview on MailerLite- Creating Groups on MailerLite- Using Segments on MailerLite- Importing or Exporting subscribers on MailerLite- Remove inactive subscribers on MailerLite- What is a Landing Page- Creating an Irresistable Landing Page To Attract More Clients- Creating Subscription Forms In MailerLite- Adding a subscription form to your website- Introduction to Email Automation- Planning Your Email Sequence Like a Pro- Creating An Email Sequence in MailerLite for new customers- Activating and Testing your email automation- Analyzing your Campaign Data.- Anti- SPAM Policy. Keeping Your account healthy.- What Is A/B Testing And Why Is It Important?- How to Plan Your A/B Test Campaign- How to Create An A/B Text In MailerLite Step By Step- What 14 studies say about the best day to send email- The style you'll use in your emails- 10 ways to ensure your emails are mobile friendly.- Personalizing Your Email Content- How to Get Support from MailerLiteContent Marketing with AITopics you will learn in this part:-Welcome to the Content Marketing Course- What is Content Marketing &Why is it Important?- A Brief Overview of Content Formats &Platforms- How Does a Content Marketing Funnel work?- What is Your Brand's Purpose?- How to Position Your Brand?- What is Your Unique Selling Proposition?- Choose Your Brand Personality- Who is Your Target Audience?- Understand Your Audience's Pain Points to Improve Your Content- Where Does Your Audience 'Live' Online?- Create Customer Personas and Create Content for Them- Create an Ideation System to Ramp up Your Content Creation- Content Marketing Case Study: Idea Brainstorm- Content Marketing Case Study: Idea Research- Ask Your Audience to Get Great Content Marketing Ideas- What Content Marketing Formats Are There?- Content Marketing Case Study: Audio- Content Marketing Case Study: Social Media- Repurposing Your Content to Save Time and Make Life Easier- Introduction to this Section | Content Marketing Course- Write Great Content | Tips for Improving Your Written Content Marketing- Make Great Video Content | Tips for Improving Your Video Content Marketing- Make Great Visual Content | Tips for Improving Your Visual Content Marketing- Make Great Audio Content | Tips for Improving Your Audio Content Marketing- Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing- Create a Marketing Plan & Content Schedule- Where Should You Post Articles?- Where Should You Post Video Content?- Where Should You Post Audio Content?- Where Should You Post Visual Content?- Introduction to this Section | Content Marketing Course- Boost Social Media Engagement- Promote Content with Email- Promote Content by Word of Mouth- Promote Content with Traditional Marketing Techniques- Promote Content with Collaborations- Promote Content with Paid Advertising- Adjust and Improve Your Content Marketing- Introduction to the ChatGPT Section- How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results- Find Keywords & Content Ideas with ChatGPT- Create Article, Video, Podcast Outlines with ChatGPT- Write an Entire Article with ChatGPT- Generate Catchy Titles & Headlines with ChatGPT- Come Up with Great Social Media Post Ideas with ChatGPT- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)- Create Engaging Polls & Quizzes with ChatGPT- Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT- Great Trending Youtube Video Ideas with ChatGPT- Write a Video Script with ChatGPT- Generate Youtube Video Tags with ChatGPT- Write a Youtube Video Descriptions with ChatGPT- Improve Your Closed Captions on Youtube with ChatGPT- Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT- Outline & Script Podcast Episodes with ChatGPT- Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPTWordPress: Create Stunning WordPress Websites for BusinessTopics you will learn in this part:- Using AI to create a professional website in minutes- Customizing Your Website with AI- What is a Domain?- Finding the perfect Domain Name- What is Web Hosting?- Signing for Web Hosting- Accessing the control panel- WordPress Installation- What are Themes?- Installing our Theme- Customizing our Theme- Creating Menus- Creating Posts- Creating PagesThank you so much for checking out my course. 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