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Estrategia de Marca Empleadora y Reclutamiento | 2025 [ES]

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0(497 students)

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About this course

Una marca empleadora efectiva es clave para atraer, retener y motivar al mejor talento. Este curso online integral, dirigido por el experto del sector Mike Pritula, está diseñado para proporcionar a profesionales de RR. HH.

y líderes empresariales los conocimientos y herramientas necesarios para construir y gestionar una marca empleadora sólida. A través de ocho lecciones detalladas, explorarás mejores prácticas, estudios de caso reales y estrategias prácticas para fortalecer la reputación de tu organización como empleador preferido. Lo que aprenderás:• Fundamentos de la marca empleadora: Conoce el panorama global del employer branding, tendencias actuales y el papel del líder de marca empleadora.

• Investigación del público objetivo: Identifica y analiza a tu público para personalizar tu estrategia de marca empleadora. • Estrategia de marca empleadora: Realiza auditorías, crea la arquitectura de marca y desarrolla un plan de implementación efectivo. • Análisis y métricas: Establece KPIs e indicadores para medir y reportar el éxito de tu marca empleadora.

• Comunicación y redes sociales: Diseña planes de comunicación, activa canales sociales e implementa programas de embajadores de marca. • Alineación con experiencia del empleado y cliente: Vincula valores de marca con la experiencia del candidato y del empleado para una percepción coherente. • Tendencias futuras en employer branding: Descubre tecnologías emergentes y cambios sociales que impactarán el branding empleador.

Programa del curso:Fundamentos de la marca empleadora: Panorama global, tendencias clave y rol del líder de marca empleadora. Investigación del público objetivo: Segmentación, investigación y creación de perfiles. Estrategia de employer branding: Auditorías estratégicas, arquitectura de marca y hoja de ruta.

Análisis e informes: Creación de KPIs e indicadores clave y desarrollo de dashboards analíticos. Comunicación y redes sociales: Activación de planes de comunicación, uso de RR. SS.

y programas de embajadores. Vinculación con la experiencia: Alineación entre experiencia del empleado, candidato y valores de marca. Tendencias del futuro: Innovaciones tecnológicas y sociales aplicadas al employer branding.

Características del curso:• Instructor experto: Aprende con Mike Pritula, referente en RR. HH. con más de 15 años de experiencia en employer branding.

• Aprendizaje flexible: Accede a 8 lecciones grabadas a tu ritmo (una por semana). • Aplicación práctica: Ejercicios semanales con feedback personalizado. • Comunidad interactiva: Participa en un chat exclusivo en Telegram para compartir casos y hacer networking.

• Certificación: Obtén diploma al completar el curso para acreditar tu expertise en employer branding. ¿A quién va dirigido? • Profesionales de RR.

HH. : Encargados del desarrollo de la marca empleadora. • Líderes y directivos: Interesados en posicionar mejor a su empresa como empleador.

• Especialistas en reclutamiento: Que buscan atraer mejor talento mediante estrategias de marca. • Responsables de marketing: Involucrados en la promoción del employer value proposition. Domina el employer branding y transforma tu organización en un imán para el talento.

¡Inscríbete ahora y conviértete en un experto en marca empleadora!

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Estrategia de Marca Empleadora y Reclutamiento | 2025 [ES]

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Estrategia de Marca Empleadora y Reclutamiento | 2025 [ES]

About this course

Skills you'll gain

Available Coupons

Course Information

This course includes:

Share this course

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AI For Human Resources: Claude For Human Resources Teams A-Z

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