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Estrategia de Marca Empleadora y Reclutamiento | 2025 [ES]

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About this course

Una marca empleadora efectiva es clave para atraer, retener y motivar al mejor talento. Este curso online integral, dirigido por el experto del sector Mike Pritula, está diseñado para proporcionar a profesionales de RR. HH.

y líderes empresariales los conocimientos y herramientas necesarios para construir y gestionar una marca empleadora sólida. A través de ocho lecciones detalladas, explorarás mejores prácticas, estudios de caso reales y estrategias prácticas para fortalecer la reputación de tu organización como empleador preferido. Lo que aprenderás:• Fundamentos de la marca empleadora: Conoce el panorama global del employer branding, tendencias actuales y el papel del líder de marca empleadora.

• Investigación del público objetivo: Identifica y analiza a tu público para personalizar tu estrategia de marca empleadora. • Estrategia de marca empleadora: Realiza auditorías, crea la arquitectura de marca y desarrolla un plan de implementación efectivo. • Análisis y métricas: Establece KPIs e indicadores para medir y reportar el éxito de tu marca empleadora.

• Comunicación y redes sociales: Diseña planes de comunicación, activa canales sociales e implementa programas de embajadores de marca. • Alineación con experiencia del empleado y cliente: Vincula valores de marca con la experiencia del candidato y del empleado para una percepción coherente. • Tendencias futuras en employer branding: Descubre tecnologías emergentes y cambios sociales que impactarán el branding empleador.

Programa del curso:Fundamentos de la marca empleadora: Panorama global, tendencias clave y rol del líder de marca empleadora. Investigación del público objetivo: Segmentación, investigación y creación de perfiles. Estrategia de employer branding: Auditorías estratégicas, arquitectura de marca y hoja de ruta.

Análisis e informes: Creación de KPIs e indicadores clave y desarrollo de dashboards analíticos. Comunicación y redes sociales: Activación de planes de comunicación, uso de RR. SS.

y programas de embajadores. Vinculación con la experiencia: Alineación entre experiencia del empleado, candidato y valores de marca. Tendencias del futuro: Innovaciones tecnológicas y sociales aplicadas al employer branding.

Características del curso:• Instructor experto: Aprende con Mike Pritula, referente en RR. HH. con más de 15 años de experiencia en employer branding.

• Aprendizaje flexible: Accede a 8 lecciones grabadas a tu ritmo (una por semana). • Aplicación práctica: Ejercicios semanales con feedback personalizado. • Comunidad interactiva: Participa en un chat exclusivo en Telegram para compartir casos y hacer networking.

• Certificación: Obtén diploma al completar el curso para acreditar tu expertise en employer branding. ¿A quién va dirigido? • Profesionales de RR.

HH. : Encargados del desarrollo de la marca empleadora. • Líderes y directivos: Interesados en posicionar mejor a su empresa como empleador.

• Especialistas en reclutamiento: Que buscan atraer mejor talento mediante estrategias de marca. • Responsables de marketing: Involucrados en la promoción del employer value proposition. Domina el employer branding y transforma tu organización en un imán para el talento.

¡Inscríbete ahora y conviértete en un experto en marca empleadora!

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“This course contains the use of artificial intelligence.”"Course DescriptionAI-Powered HR Professional is an applied online programme designed to prepare HR professionals for the evolving world of AI, analytics, digital HR, strategic workforce management and human-centred leadership.The programme brings together the major themes from the attached course catalogue into one progressive learning journey:AI → Data → Talent → Employee Experience → Skills → L&D → HR Technology → Leadership → Compensation → StrategyLearners move beyond theoretical HR knowledge and develop the ability to:Use AI in everyday HR workAnalyse HR and workforce dataMake evidence-based people decisionsDesign employee and candidate experiencesBuild skills and workforce strategiesApply HR technology and automationLead digital and AI transformationDesign compensation and total rewards strategiesAdvise business leaders strategicallyThe programme culminates in a Strategic AI-HR Transformation Capstone, where learners solve a complete organisational HR problem.The catalogue specifically covers AI recruitment, GenAI, prompt engineering, HR chatbots and responsible AI; HR analytics, attrition, workforce planning and people insights; digital HR leadership and HRBP 2.0; employee experience and wellbeing; skills and career architecture; talent acquisition; L&D technology; HR technology; AI-era leadership; and compensation/rewards.Detailed Course StructureTRACK 1 — AI & Generative AI for HRModule 1. 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HR Analytics with Power BIPower BI fundamentalsHR data preparationHeadcount dashboardAttrition dashboardRecruitment dashboardHR storytellingModule 2. Predictive Attrition AnalyticsAttrition driversRisk indicatorsPredictive modelsFlight-risk analysisRetention interventionsModule 3. Workforce Planning & Talent ForecastingDemand forecastingSupply forecastingScenario planningSkills gapsHeadcount modellingModule 4. Data-Driven HR Decision MakingHR metricsEvidence-based HRData interpretationDecision frameworksBusiness casesModule 5. AI-Powered People InsightsAI-assisted analysisSentiment analysisEngagement analyticsEmployee insightsPeople strategyTrack Project:People Intelligence Dashboard & Insight ReportTRACK 3 — Strategic HR & Workforce PlanningModule 1. Strategic Digital HR LeadershipDigital HR mindsetHR transformationHR technology strategyDigital HR governanceModule 2. HR Business Partner 2.0Modern HRBP roleData and digital skillsConsulting mindsetStrategic influenceModule 3. 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Building High-Trust OrganisationsTrust foundationsTrust-building behavioursCommunicationTrust repairTrack Project:Employee Experience & Engagement Transformation PlanTRACK 5 — Skills, Careers & Organisation DesignModule 1. Skills-Based Hiring & Workforce PlanningSkills-based organisationSkills-first hiringSkills assessmentSkills-based workforce planningModule 2. Internal Talent MarketplaceInternal mobilitySkills matchingTalent marketplaceGovernanceAdoptionModule 3. Competency Framework DevelopmentCore competenciesFunctional competenciesLeadership competenciesRole-level mappingModule 4. Future Skills MappingEmerging skillsSkills forecastingGap analysisFuture skills roadmapModule 5. Career Architecture & MobilityJob familiesCareer levelsCareer pathsLateral mobilityInternal movementTrack Project:Skills-Gap Analysis & Reskilling RoadmapTRACK 6 — Talent Acquisition & Employer BrandingModule 1. AI-Powered Talent SourcingAI sourcingPassive talentTalent searchCandidate engagementModule 2. Recruitment MarketingRecruitment campaignsContentChannelsRecruitment marketing ROIModule 3. Employer Branding StrategyEVPEmployer brand narrativeCareers contentEmployer brand measurementModule 4. Candidate ExperienceCandidate journeyCommunicationCandidate feedbackExperience measurementModule 5. Executive Search & Talent IntelligenceExecutive searchMarket mappingTalent intelligenceSenior candidate engagementTrack Project:AI Recruitment & Employer Brand CampaignTRACK 7 — Learning & Development TechnologyModule 1. AI-Powered Learning DesignAI in instructional designAI content generationAI scenariosAI assessmentsHuman quality controlModule 2. Learning Experience PlatformsLMS vs LXPLXP implementationContent curationPersonalisationModule 3. Learning AnalyticsLearning metricsEngagementCompletionKirkpatrick evaluationLearning impactModule 4. Personalised Learning JourneysAdaptive learningRole-based learningSkill-based learningCareer-based learningModule 5. Future-Ready Learning EcosystemsFormal learningInformal learningSocial learningLearning technologyFuture-proof L&DTrack Project:AI-Powered Learning Journey & L&D DashboardTRACK 8 — HR Technology & Digital TransformationModule 1. HR Tech Implementation & AutomationHR technology planningVendor selectionImplementationChange managementAutomation opportunitiesModule 2. Digital HR TransformationDigital HR visionTransformation roadmapTechnologyProcess transformationRisk managementModule 3. HRIS & HRMS MasteryHRIS architectureEmployee dataWorkflowsApprovalsReportingData integrityModule 4. Zoho People / Workday / SAP SuccessFactorsPlatform comparisonCore HREmployee self-serviceWorkflowReportingModule 5. HR Process AutomationAutomation identificationWorkflow designNo-code/low-codeMonitoringOptimisationTrack Project:Digital HR Transformation & Automation BlueprintTRACK 9 — Leadership for the Digital & AI EraModule 1. Leading Human + AI TeamsHuman-AI collaborationRole redesignAI accountabilityTrustModule 2. Change LeadershipChange modelsDigital disruptionChange communicationSustaining changeModule 3. Coaching Managers for the AI EraCoaching fundamentalsGROWAI-driven changeManager capabilityModule 4. Agile HR & Organisation DevelopmentAgile principlesIterative HRFeedback loopsAgile ODModule 5. Managing Continuous ChangeChange fatigueResilienceSustaining performanceEmployee engagementTrack Project:Human + AI Workforce Change PlanTRACK 10 — Compensation, Rewards & Cost StrategyModule 1. Strategic Compensation ManagementPay philosophyCompensation structuresSalary bandsMarket positioningModule 2. Total Rewards DesignMonetary rewardsBenefitsNon-monetary rewardsTotal rewards communicationModule 3. Pay Equity AnalyticsPay equityCompensation analysisPay gapsRemediationMonitoringModule 4. Workforce Cost OptimisationWorkforce cost driversCost optimisationCapability protectionTalent risksModule 5. Compensation BenchmarkingMarket dataBenchmark selectionBenchmarking processPay decisionsTrack Project:Compensation & Pay Equity StrategyThe source document groups these five subjects under Compensation, Rewards & Cost Strategy.Assignment 1 — HR AI ToolkitTaskCreate a practical HR AI toolkit containing:10 HR prompts3 AI workflowsHR AI use-case matrixAI validation checklistResponsible AI checklist

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Certificate in Safety Risk Engineering: Tools & Techniques

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Estrategia de Marca Empleadora y Reclutamiento | 2025 [ES]

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Estrategia de Marca Empleadora y Reclutamiento | 2025 [ES]

About this course

Skills you'll gain

Available Coupons

Course Information

This course includes:

Share this course

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