Email & SMS Marketing System for eCommerce

This course contains the use of artificial intelligence. Most eCommerce brands use email and SMS. Few use them as structured, scalable marketing channels.

Campaigns are often irregular, contact data is underused, and automation is disconnected from real customer behavior. As a result, brands rely on paid traffic while underperforming in channels they fully control. This course shows how to fix that using Omnisend.

You will learn how to connect your store, collect and structure contact data, and turn it into meaningful segments based on behavior and purchase activity. Instead of managing a list, you will work with a system. You will create email and SMS campaigns, apply personalization, and use product data to make your communication more relevant.

You will also set up core automation workflows for key scenarios like welcome flows, abandoned carts, and post-purchase communication — keeping everything simple and practical. Finally, you will learn how to analyze performance, improve deliverability, and make decisions based on data. This is not about features or random campaigns.

This is about building email and SMS as reliable owned channels that support your eCommerce growth. What you’ll learnStructure your email and SMS marketing in OmnisendWork with contact data, events, and segmentationCollect leads using forms and pop-upsCreate and send email and SMS campaignsUse personalization and product data in communicationSet up core automation workflows (welcome, cart, post-purchase)Analyze performance and improve resultsAfter completing this course, you will be able toTurn your contact base into a structured marketing assetRun campaigns with clear logic, not randomlyUse segmentation to improve targeting and relevanceSupport your marketing with simple automationUnderstand and improve campaign performanceReduce reliance on paid traffic with owned channelsRequirementsNo prior experience with Omnisend requiredBasic understanding of eCommerce or marketing is helpfulAccess to a store (Shopify, WooCommerce, etc. ) is recommendedWillingness to work with data and structureStart building your email and SMS marketing system with Omnisend today.

This course contains a promotion.