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E-Commerce: 68 Practical Tactics to Grow Any Online Store

Martyn Needham • E-Commerce Manager

4(2 students)

Self-paced

All Levels

About this course

Already learning e-commerce—but still unsure what to actually change on your store to get those extra sales? This course is built to give you clear, practical tactics, not another high-level framework. Many Udemy courses explain strategies, tools, or systems.

This course focuses on 68 concrete sales and conversion tactics you can apply directly to product pages, sales pages, pricing sections, and offers. Each tactic shows you what to change, where to place it, and how it influences buying decisions—without long theory or complicated setups. If you own an e-commerce store, this course helps you diagnose why sales feel stuck and what to adjust to improve them.

And if your store is already working, these tactics help you refine and upgrade it—making product pages clearer, pricing feel more compelling, and decisions easier for buyers. Instead of guessing or redesigning everything, you’ll learn how small, targeted changes can produce meaningful lifts. If you work with e-commerce in any capacity—building stores, managing product pages, or supporting clients—this course helps you turn knowledge into sellable skills.

The tactics are designed to help you confidently optimize stores, demonstrate value to clients, and earn more by applying measurable conversion improvements, not just sharing ideas. The course is organized around the influence factors that most strongly affect online buying behavior, including:Social proof: reviews, UGC, best-seller signals, activity indicatorsAuthority: credentials, endorsements, transparency, expertise cuesRelatability: brand voice, personalization, authenticityScarcity: time, quantity, access, seasonal and conditional urgencyPricing psychology: anchors, bundles, discount framing, price endingsStore structure & design: attention flow, layout, cognitive loadPersuasive copywriting: CTAs, vivid language, benefit framingEach lesson is short—around one minute—and covers one focused tactic. You can learn a tactic, apply it immediately to a live store, and move on.

No tools, no fluff, no long videos—just decisions you can act on today.

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Level: All Levels

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Duration: Self-paced

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Instructor: Martyn Needham • E-Commerce Manager

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📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
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Welcome to course: Presentation Expert: AI & GPT, Pitch Decks, Business Speech by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 215 countries and has been chosen by more than 590 000 students with more than 3.2 mln. registrations to our courses.Course Authors:1. Vipesh Singla, MBA, Agile Enterprise Coach, AI ExpertEmbark on a journey of transformation with Vipesh Singla, a seasoned Agile Enterprise Coach with an impressive track record. Certified and licensed as a SAFe Agile Coach and SAFe Practice Consultant, I bring a wealth of experience to the table.Throughout my career, I have played pivotal roles in Agile Transformations and Product Management Assignments for a diverse array of Global 2000 companies. Notably, I've collaborated with esteemed clients and employers from prestigious groups such as GAFAM, Big 4, Big Tech, Big Pharma, Fortune 100, and FTSE 100. My versatility shines through various roles, including Product Manager, Product Owner, Scrum Master, and Agile Coach.Education forms the foundation of my expertise, holding both an MBA and a Bachelor of Engineering degree from one of India's prestigious institutes. As a certified SAFe SPC/Agile Coach, I bring a proven track record of driving successful Agile transformations.With a track record that speaks volumes, I am proud to be at the forefront of Agile and Scrum coaching. Boasting a remarkable achievement of over 30,000 registrations across all my programs, I have had the privilege of influencing and guiding a diverse community of 18,000 unique students.My digital presence extends globally, reaching enthusiasts and professionals in 152 countries. This widespread outreach has allowed me to connect with a vast audience, transcending language barriers. Our community is not confined to English alone; we thrive in a multilingual environment, with students conversing in 42 languages.As an Agile Enterprise Coach, my commitment is to empower individuals worldwide with the knowledge and skills necessary for success in the dynamic field of product management. Join me on this transformative journey, and let's navigate the realm of Agile Product Management together.2. Olga Araz, experienced leader in business presentations.Olga is a renowned presentation strategist and founder of a large presentation agency. With 15+ years of experience in strategic consulting, Olga has honed her skills in creating and delivering compelling presentations to top management.Today, Olga works with leading executives, entrepreneurs, and organizations to help them achieve their goals through persuasive presentations. Her extensive experience and success in the field have earned her a reputation as a top presenter and presentation coach in the industry.Olga also shares her expertise as a lecturer at University, where she teaches presentation skills to undergraduate and graduate students. Her exceptional teaching style has earned her a spot among the top five professors at the economical faculty of the University.With Olga as your instructor, you can expect to learn from a true expert in the field of presentation strategy. Her unique blend of hands-on experience and teaching skills will equip you with the knowledge and skills you need to succeed in creating and delivering persuasive presentations.3. Max Kalyuzhnyi, experienced entrepreneur and CFOWith over 10 years of experience in finance, investing, and entrepreneurship, I am the founder of Domicile0, a self-service platform that enables tax compliance in a borderless world. I am also an ACCA member, a CFA level III candidate, fellow of Antler entrepreneurship program and a resident of Startup Lisboa, a leading incubator for early-stage startups in Portugal.In addition to Domicile0, I am a co-owner and former CFO/B2B of Yasno live, one of the largest online therapy marketplaces in the world, with over 30,000 active clients and 300 B2B partners. I helped Yasno grow its revenue, expand its market, and secure funding from reputable investors. I am passionate about building solutions that improve the well-being and mobility of people across the globe.A pitch deck is a concise and visually engaging presentation that is typically used in business settings to convey a company's or project's key information, value proposition, and investment opportunity. Pitch decks are primarily used when seeking investments, partnerships, or to secure new clients. They serve as a persuasive tool to convey the essence of your business or idea quickly and effectively. A well-crafted pitch deck can make a significant difference in the success of a business, startup, or project.Here are the key components and the needs of usage for a pitch deck in a business context:Introduction: Start with a compelling introduction that grabs the audience's attention and provides an overview of your business or project.Problem Statement: Clearly define the problem or need that your product or service addresses. This sets the stage for why your business is relevant.Solution: Present your solution and how it addresses the identified problem. Explain how your product or service works and what makes it unique.Market Opportunity: Describe the market size and potential for your business. This includes the target audience and its demographics.Business Model: Explain how your business will generate revenue, your pricing strategy, and the sales channels you plan to use.Traction: Showcase any significant achievements, customer testimonials, or partnerships to build credibility.Competitive Analysis: Identify your competitors and explain how your business is positioned relative to them. Highlight your competitive advantages.Team: Introduce your team and their relevant experience. This builds trust and confidence in your ability to execute the business plan.Financial Projections: Present your financial forecasts, including revenue, expenses, and profitability projections. This demonstrates the potential for a return on investment.Ask: Clearly state what you are seeking from your audience, whether it's investment, partnership, or something else.The skills related to pitching, business presenting, and business communication are important for experts and companies for several reasons:Securing Funding: Effective pitching skills are crucial when seeking investments or funding. A well-presented pitch deck can significantly increase the chances of attracting investors.Building Credibility: Strong presentation skills can help a company or individual build credibility with clients, partners, and stakeholders. A professional presentation conveys competence and confidence.Effective Communication: Business communication skills are essential for conveying ideas, plans, and strategies within a company. Clear and persuasive communication can drive team alignment and enhance productivity.Client Acquisition: In sales and client-facing roles, effective presentation and communication skills can help in acquiring new clients or customers. It can make the difference between a successful pitch and a missed opportunity.Career Advancement: For individuals, mastering these skills can lead to career advancement. Professionals who can effectively communicate their ideas and lead presentations tend to stand out and progress in their careers.Team Collaboration: Effective communication and presentation skills are essential for collaboration within teams. They help in conveying objectives, sharing updates, and ensuring everyone is on the same page.Strong understanding of pitching, business presenting skills, and business communication skills is crucial in today's competitive business environment. These skills not only enable companies to attract investments, win clients, and build credibility but also support the career growth of individuals. A combination of these skills can lead to more successful and impactful business endeavors.

AI for Business Analysts

Vipesh Singla , MBA, Certified SAFe Agile Coach

Accelerate the time to market and quality of your Business Analysis deliverables with our course, "Craft Business Analysis Deliverables using ChatGPT."Unlock the Potential of AI in Business Analysis: A Comprehensive JourneyWelcome to a transformative learning experience that goes beyond the basics. In "Crafting Business Analysis Deliverables using ChatGPT," we delve into the intricate intersection of artificial intelligence and Business Analysis, providing you with practical insights and hands-on skills to accelerate the time to market and quality of your deliverables.1. ChatGPT Account Creation Account Creation: Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model.2. Capstone Project: Create Craft your Business Analysis deliverables Interactive Learning: Engage in hands-on exercises that bridge theory and practical application, solidifying your understanding of ChatGPT application in Business Analysis.Refining Sample Deliverables: Practice refining sample deliverables generated by ChatGPT, honing your skills for real-world scenarios.Apply Knowledge in Real Time: Implement everything you are learning in a comprehensive capstone project.Craft Your draft Business Analysis deliverables Portfolio in less than a month: Develop your own Product Vision Boards, Business Model Canvases, Kano Models and Porter Five Force Model using ChatGPT while attending the course.3. ChatGPT Prompting Framework: Crafting the FoundationGeneral ChatGPT Prompt Structure Template custom developed for Business Analysis: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Business Analysis that drives effective prompts for Business Analysis deliverables in ChatGPT.Sample Prompt Structures from Business Analysis: Explore real-world examples, gaining insights into crafting prompts for various Business Analysis and Product Management Frameworks and models.**4. Product Vision Board: Unleashing Creativity with ChatGPTUtilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.**5. Business Model Canvas: Streamlining Strategy GenerationWriting ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.**6. Kano Model: Elevating Product Features with AI AssistanceCrafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.**7. Porter’s Five Forces Model: Advanced Strategic AnalysisWriting ChatGPT Prompt for Porter’s Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter’s Five Forces Model.**8. Who Can Benefit from this Course?Business Analysts, Product Managers and Owners: Enhance your strategic thinking, streamline and craft your Business Analysis deliverables with AI assistance.Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Business Analysis Portfolio in less than a month to showcase your potential employers.**9. Why Enroll in this Course?Practical Skills: Acquire tangible skills that can be immediately applied in your Business Analyst and product management roles.Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI, Business Analysis and product management.Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.**10. Join the AI-Powered Future of Business AnalysisInstructor Guidance: Benefit from the expertise of a seasoned Business Analysis and Product Management Coach, guiding you through the nuances of AI integration.Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.Embark on this transformative journey today. Enroll in "ChatGPT for Business Analysts " and redefine the way you approach product strategy, innovation, and deliverable creation in the dynamic landscape of ChatGPT Business Analysis.About Me: Vipesh Singla, MBA, Agile Product Management CoachEmbark on a journey of transformation with Vipesh Singla, a seasoned Agile Business Analysis and Product Management Coach with an impressive track record. Certified and licensed as a SAFe Agile Coach and SAFe Practice Consultant, I bring a wealth of experience to the table.Throughout my career, I have played pivotal roles in Agile Transformations and Product Management Assignments for a diverse array of Global 2000 companies. Notably, I've collaborated with esteemed clients and employers from prestigious groups such as GAFAM, Big 4, Big Tech, Big Pharma, Fortune 100, and FTSE 100. My versatility shines through various roles, including Product Manager, Product Owner, Scrum Master, and Agile Coach.Education forms the foundation of my expertise, holding both an MBA and a Bachelor of Engineering degree from one of India's prestigious institutes. As a certified SAFe SPC/Agile Coach, I bring a proven track record of driving successful Agile transformations.With a track record that speaks volumes, I am proud to be at the forefront of Agile Product Management coaching. Boasting a remarkable achievement of over 7700 registrations across all my programs, I have had the privilege of influencing and guiding a diverse community of 6,000 unique students.My digital presence extends globally, reaching enthusiasts and professionals in 139 countries. This widespread outreach has allowed me to connect with a vast audience, transcending language barriers. Our community is not confined to English alone; we thrive in a multilingual environment, with students conversing in 35 languages.As an Agile Product Management Coach, my commitment is to empower individuals worldwide with the knowledge and skills necessary for success in the dynamic field of product management. Join me on this transformative journey, and let's navigate the realm of Agile Product Management together.

AI for Product Management & Innovation

Vipesh Singla , MBA, Certified SAFe Agile Coach

Unleash the Power of GENAI tools in Product Management and Explore the Future of Product Innovation with AI Assistance.Key Areas Covered: - **Business Modeling:** Craft compelling Business Model Canvases effortlessly using GENAI's dynamic prompting framework. - **Kano Model Mastery:** Evaluate your product features using the Kano Model, guided by GENAI's intuitive prompts. - **Visionary Product Planning:** Develop a robust Product Vision Board with GENAI's assistance for strategic clarity.Dive into the forefront of Product Management with our comprehensive course, "AI for Product Management & Innovation." This unique and hands-on experience empowers you to leverage the revolutionary ChatGPT language model and other GENAI tools to enhance your Product management process.Over the span of this course, you'll be guided through practical applications of ChatGPT in Product management,- starting with the fundamentals of creating an account. -From there, we delve into the intricacies of the GENAI/ChatGPT Prompting Framework, providing you with a structured template and real-world samples to kickstart your journey of use of AI in your Product management role. The heart of the course lies in its ability to craft a powerful Product Vision Board effortlessly and generate intricate Business Model Canvases with AI's intelligent prompting. Evaluate your product feature prioritization with the Kano Model, as you learn to write effective prompts and refine the results. Whether you're a seasoned Product Director, Product Strategist, Product Manager, Product Owner, Management Consultant or just stepping into the field, this course equips you with the skills to unlock AI's potential in product management. Join us and revolutionize your approach to ideation, strategy, and planning with Ai's cutting-edge capabilities. Enroll now to stay ahead in the ever-evolving landscape of Product Management.

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E-Commerce: 68 Practical Tactics to Grow Any Online Store

About this course

Skills you'll gain

Available Coupons