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Digital Transformation | التحول الرقمي للأعمال
Business100% OFF

Digital Transformation | التحول الرقمي للأعمال

Dr. Ali Hammoud
5(6 students)
Self-paced
All Levels

About this course

هذا الكورس مصمم لقادة الأعمال، المديرين، رواد الأعمال، والاستشاريين الذين يريدون فهم التحول الرقمي من منظور عملي وتجاري، وليس من منظور تقني فقط. في هذا الكورس ستتعلم أن التحول الرقمي لا يعني فقط شراء نظام جديد، أو إطلاق تطبيق، أو استخدام الذكاء الاصطناعي، بل يعني تغيير طريقة عمل المؤسسة، تحسين تجربة العميل، تبسيط العمليات، استخدام البيانات في اتخاذ القرار، وبناء ثقافة قادرة على التغيير والتنفيذ. سنبدأ بفهم لماذا أصبح التحول الرقمي مهمًا للأعمال اليوم، وكيف تؤثر توقعات العملاء، المنافسة، تعقيد العمليات، والحوكمة على حاجة المؤسسات للتغيير.

بعد ذلك ستتعلم الفرق بين الرقمنة، التحسين الرقمي للعمليات، والتحول الرقمي الحقيقي، حتى لا يتم الخلط بين استخدام التكنولوجيا وبين خلق قيمة حقيقية للأعمال. سنتناول أيضًا خمسة أعمدة رئيسية للتحول الرقمي: الاستراتيجية، العميل، العمليات، البيانات، والناس والثقافة. وستتعلم كيف تقيّم مستوى النضج الرقمي في مؤسستك، كيف تختار المبادرات الرقمية ذات الأولوية، وكيف تحدد فرص التحسين من خلال رحلة العميل، إعادة تصميم العمليات، الأتمتة، البيانات، والذكاء الاصطناعي.

يركز الكورس كذلك على دور القيادة في نجاح التحول الرقمي، بما في ذلك الحوكمة، إدارة المخاطر، تبني الموظفين، مؤشرات الأداء، وقياس القيمة الحقيقية للمبادرات الرقمية. وفي نهاية الكورس ستتعلم كيف تبني خارطة طريق عملية لأول 90 يومًا، مع تحديد المشكلة، المبادرة، مؤشرات الأداء، المالك، وأول خطوات التنفيذ. هذا الكورس مناسب لكل من يريد أن يفهم التحول الرقمي بلغة الأعمال، وأن ينتقل من الشعارات العامة إلى خطوات عملية قابلة للتطبيق والقياس.

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Course Information

Level: All Levels

Suitable for learners at this level

Duration: Self-paced

Total course content

Instructor: Dr. Ali Hammoud

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This course includes:

  • 📹Video lectures
  • 📄Downloadable resources
  • 📱Mobile & desktop access
  • 🎓Certificate of completion
  • ♾️Lifetime access
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