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Home/Courses/CMO Стратегический Маркетинг Директор с нуля до C-level [RU]
CMO Стратегический Маркетинг Директор с нуля до C-level [RU]
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CMO Стратегический Маркетинг Директор с нуля до C-level [RU]

Udemy Instructor
0(202 students)
Self-paced
All Levels

About this course

This course contains the use of artificial intelligence.Представь, что завтра ты заходишь в кабинет CEO уже не как исполнитель, а как стратег. Ты говоришь на языке бизнеса, управляешь бюджетом на миллионы, формируешь бренд, влияешь на продукт и принимаешь решения, которые меняют траекторию компании. В этот момент ты — не просто маркетолог.

Ты — CMO.Но путь к роли Chief Marketing Officer непростой: от тебя ждут и стратегию, и цифры, и лидерство команды, и способность объяснять сложное языком, который понимает совет директоров. Именно поэтому этот курс создан как быстрый и практический переход в уровень C-level — без теории, без воды, только рабочие инструменты, проверенные в реальных компаниях.За 8 занятий ты освоишь систему, с которой можно уверенно выходить на позицию CMO и показывать результат уже в первые недели работы.Вот что тебя ждёт:Раздел 1. Роль CMO и быстрый аудит маркетинга• Первые 30 дней: что нужно сделать сразу• Аудит команды, каналов и эффективности за 14 дней• 10 вопросов CEO, которые определяют стратегию• План действий на первый месяцРаздел 2.

Аналитика рынка и конкурентов• Быстрый конкурентный анализ• Юнит-экономика как инструмент CMO• Источники инсайтов и превращение их в решения• Таблица сильных/слабых сторон конкурентовРаздел 3. Маркетинговая стратегия• Как строить стратегию, которую примет CEO/Board• 4P, STP, Ansoff, Customer Journey• Как связать бизнес-цели с маркетинговыми KPI• Годовой стратегический план (one-pager + структура)Раздел 4. Финансы CMO• Бюджет: составление, защита и оптимизация• CAC, LTV, ROMI, CLV• Как перераспределять бюджеты между каналами• Отчёт для CEO/CFOРаздел 5.

Продукт и бренд• Value Proposition• Архитектура бренда• Brand Plan и KPI• Управление портфелем продуктовРаздел 6. Digital-маркетинг и performance• Воронка digital-маркетинга• SEO, paid, SMM, email, CRM, контент• Атрибуция и performance-метрики• Digital Dashboard для CMOРаздел 7. Команда CMO• Как построить маркетинг-отдел• Роли brand, performance, analytics, PR, PMM• KPI и отчётность• Как взаимодействовать с продуктом, продажами и CEOРаздел 8.

AI и технологии• Где AI реально работает• ТОП-20 AI-инструментов маркетинга• Как создать AI Roadmap• Кейсы интеграции AIЭтот курс создан так, чтобы ты мог применять инструменты на своей работе буквально на следующий день. Каждый урок — это рабочие файлы, шаблоны, таблицы и фреймворки, которые ты сразу интегрируешь в свои процессы.Если ты хочешь перейти на уровень маркетинг-директора, влиять на бизнес и управлять командой — этот курс станет твоим прямым путём в C-level. Начинай обучение сразу после оплаты, пока места ещё доступны.Этот курс содержит использование искусственного интеллекта.Этот курс содержит рекламу.

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Level: All Levels

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Duration: Self-paced

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Instructor: Udemy Instructor

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