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Certification Course in Retail Management

Aakaro Consulting

4.5(1.6K students)

Self-paced

Beginner

About this course

Are you someone who wants to join the retail industry? Are you someone who wants to be a retail entrepreneur? Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right placeRetail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store.

This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain. Section 1: Retail Industry Overview1. MeaningExplain the meaning and importance of Retail Differentiate between Customer and Consumer2.

Story of RetailDescribe the evolution of Retail Differentiate between Organised and Unorganised Retail Explain the key characteristics of Organised Retail Explain the key characteristics of Unorganised Retail3. Common FormatsDescribe the common formats in Retail industry4. Key PlayersList the key players5.

6 Ps of RetailExplain the meaning and importance of 6Ps of Retail6. Functions/Departments in RetailExplain the key functions/departments in retail. 7.

Career opportunities in Retail industryList the key profiles in the retail industry Explain the key skills required to perform these rolesSection 2: Pricing1. Pricing MethodsExplain the meaning and importance of various pricing methods2. Price elasticityDescribe the meaning of price elasticity of demandExplain the significance of Price elasticityCalculate the price elasticity3.

Survey - Willingness to payTake feedback on price worthExplain the preferred Price pointsSection 3: Supply Chain Management1. Is Supply Chain that simple? Explain that supply chain in the practical situation can be complicatedUnderstand the practical scenario of a complicated supply chainSection 4: Buying and Merchandising1.

Principles of MerchandisingExplain the various principles to consider in merchandisingSection 5: Barcodes1. MeaningExplain the meaning and importance of Barcodes2. Common typesExplain the common types of Barcodes3.

What is GTINIllustrate the reason behind forming GTINExplain the meaning and importance of GTINExplain common standards in GTIN4. How to generate BarcodesGenerate barcodes for the productsSection 6: Visual Merchandising1. Meaning and ImportanceExplain the meaning of Visual MerchandisingDescribe the importance and some fun facts in Visual MerchandisingExplain the importance of 5 senses in Visual merchandising2.

Key elementsExplain the key elements3. Store Exteriors and Store InteriorsDescribe the meaning of Store Exteriors and Store InteriorsExplain the meaning and importance of store facade and window displayApply tactics to improve the sales4. Store LayoutsDescribe the meaning of Store LayoutsExplain various types of Store Layouts5.

FixturesDescribe the meaning of FixturesExplain various types of Fixtures and their usage6. Product Presentation/Merchandise ArrangementDescribe the meaning of Product presentation/merchandise arrangementsApply the tips to improve the presentationApply the tips to reduce the wastage7. SignagesDescribe the meaning of SignagesExplain the types of signagesApply the tactics to improve the sales8.

PlanogramDescribe the meaning of PlanogramExplain the importance of Planogram9. Popular Tips and TricksExplain the colour wheel and impact of coloursDescribe various colour schemesExplain the meaning and importance of color blockingExplain the meaning and importance of endcapsExplain the meaning and importance of Pyramid principleApply the popular tips and tricks in Visual merchandising10. CasestudyCasestudySection 9: Point of Sale (POS)1.

MeaningDescribe the meaning of Point of Sale (POS)Explain the importance of Point of Sale (POS)2. CasestudyCasestudySection 14: Process Improvement1. Lean vs.

Six-Sigma vs. Lean Six SigmaExplain Lean, Six-Sigma, Lean Six-Sigma quality control methodsDescribe the key principles of LeanExplain different types of wastesDescribe the steps in Six-Sigma2. 5S methodologyDescribe 5S methodology3.

Case-studyCasestudy4. Unmanaged InventoryCasestudySection 18: Luxury Brand Management1. Tips applied by Luxury BrandsAnalyse the tips applied by Luxury BrandsApply the tips in your brandSection 19: Legal1.

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Course Information

Level: Beginner

Suitable for learners at this level

Duration: Self-paced

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Instructor: Aakaro Consulting

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📱Mobile & desktop access
🎓Certificate of completion
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Certification Course in Retail Management

About this course

Skills you'll gain

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