Account Based Marketing: B2B Marketing, Lead Generation

Attention B2B Marketers, Salespeople & Entrepreneurs!Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.Learn how to:Generate pipeline revenue and qualified leads quicklyExecute an ABM advertising campaign in LinkedInGenerate millions of dollars in pipeline revenue (theoretically, no promises!)Develop an account-based marketing strategy for content and email nurturingReplicate the success of high-impact ABM direct mail campaignsHow to do account-based targeting and advertising through Twitter, Google, and FacebookBuild a targeted list used using various methodsTrack performance using the latest ABM-style marketing funnelsIdentify and leverage people who influence your target accountsIntegrate cold email and other tactics into your ABM campaignsThis course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue.

Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course. This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive. I have 11 years of experience marketing for companies including Sony and a Google-backed startup.

I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBAprogram.