Marketing100% OFF

Account Based Marketing: B2B Marketing, Lead Generation

Dekker the Marketer

4.1(7.1K students)

Self-paced

Intermediate

About this course

Attention B2B Marketers, Salespeople & Entrepreneurs! Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start?

I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline. Learn how to:Generate pipeline revenue and qualified leads quicklyExecute an ABM advertising campaign in LinkedInGenerate millions of dollars in pipeline revenue (theoretically, no promises! )Develop an account-based marketing strategy for content and email nurturingReplicate the success of high-impact ABM direct mail campaignsHow to do account-based targeting and advertising through Twitter, Google, and FacebookBuild a targeted list used using various methodsTrack performance using the latest ABM-style marketing funnelsIdentify and leverage people who influence your target accountsIntegrate cold email and other tactics into your ABM campaignsThis course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue.

Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course. This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive. I have 11 years of experience marketing for companies including Sony and a Google-backed startup.

I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBAprogram.

Skills you'll gain

Marketing Fundamentalsen

Available Coupons

Course Information

Level: Intermediate

Suitable for learners at this level

Duration: Self-paced

Total course content

Instructor: Dekker the Marketer

Expert course creator

This course includes:

📹Video lectures
📄Downloadable resources
📱Mobile & desktop access
🎓Certificate of completion
♾️Lifetime access

$0$69.99

Save $69.99 today!

Enroll Now - Free

Redirects to Udemy • Limited free enrollments

Share this course

https://freecourse.io/courses/account-based

Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator ProgramWelcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.Major Market Research Sections:Introduction to the 3 Types of Market Research & the 3 Types of DataExploratory Research, including interviews, focus groups, and case studiesCompetitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketingMarket Sizing & Demand Forecasting using various tools and approachesEmpirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand GrowthCustomer Decision Journey MappingConversion Rate Optimization (CRO)Marketing Psychology ResearchLead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and SparktoroData-Driven Media AnalysisService Sector AnalyticsProduct Performance AnalyticsKey Market Research Topics:Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.

Excel Market Research Mastery: Data to Strategic Insights

Meta Brains

Unlock the full potential of Excel as a powerful market research tool with "Excel Market Research Mastery: Data to Strategic Insights." This comprehensive course bridges the gap between basic Excel functions and advanced market analysis techniques, equipping you with the skills to conduct professional-grade market research using the software you already know.From setting up effective data collection frameworks to creating interactive dashboards that tell compelling market stories, this course takes you through the complete market research process with Excel as your primary tool. You'll learn how to import, clean, analyze, and visualize market data using both native Excel features and powerful integrations.What sets this course apart is its practical, hands-on approach. Each module includes real-world exercises that reinforce concepts through application. You'll design surveys, analyze competitor data, forecast market trends, and even conduct sentiment analysis—all within Excel. By the end of the course, you'll have completed a comprehensive market research project that showcases your new skills.The curriculum covers both fundamental and advanced topics, including statistical analysis techniques, predictive analytics, geospatial data visualization, and automation with Power Query and Power Automate. We also address critical ethical and legal considerations in market research to ensure your practices meet industry standards.Whether you're a marketing professional looking to enhance your analytical skills, a business owner seeking market-driven insights, or a researcher wanting to leverage Excel's full capabilities, this course provides the frameworks and techniques to transform raw data into strategic business decisions.Join us and master the art and science of market research with the world's most accessible data analysis tool—Microsoft Excel.

Facebook Ads and Meta Business Suite

Starweaver Experts

This course is a comprehensive, hands-on program designed to equip learners with the skills needed to plan, launch, optimize, and scale advertising campaigns across Facebook and Instagram. With more than three billion monthly active users, Facebook remains a core platform for businesses seeking to acquire customers, build brand loyalty, and drive online sales. This course provides a complete, end-to-end understanding of Meta Business Suite and its advertising ecosystem, starting from the basics of creating a Facebook business page, developing a thriving online community, and understanding the mechanics of the Facebook ads auction.Learners will explore campaign creation across all seven core objectives, from awareness and traffic to lead generation and sales, while mastering advanced audience targeting, including Custom Audiences, Lookalike Audiences, and Saved Audiences. The course also covers Meta Pixel and Conversions API implementation for accurate measurement, bidding strategies for cost-efficient campaigns, and compliance with Meta ad policies. Beyond execution, learners will gain proficiency in Meta Business Suite tools for content planning, engagement, reporting, and commerce operations.Additionally, the course integrates AI-powered workflows using ChatGPT to accelerate market research, audience design, creative production, campaign planning, A/B testing, performance optimization, and scaling strategies. By combining practical hands-on labs with structured guidance, learners will leave the course fully capable of managing effective Facebook ad campaigns, leveraging AI assistance, and achieving measurable results in today’s competitive digital advertising landscape.

0.0•415•Self-paced

FREE$70.99

Enroll

Account Based Marketing: B2B Marketing, Lead Generation

About this course

Skills you'll gain

Available Coupons